MarketingProfs Daily Fix Blog

Posts Tagged ‘B2B’

Wednesday, August 17, 2011

Book Review: Maximizing Lead Generation by Ruth Stevens

I’m a big fan of Ruth Steven’s writing, so I eagerly awaited the arrival of her new book, Maximizing Lead Generation: The Complete Guide for B2B Marketers. I wasn’t disappointed. The writing style is engaging, almost conversational, yet conveys a wealth of useable information.

What the reader ca…

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Tags: B2B, Lead Generation, Lead Nurturing, Marketing
Posted at: 9:55 am in Featured Posts, Headline, Marketing, Marketing Strategy | Permalink | Comments (1) | Trackbacks (1283)

Wednesday, June 8, 2011

5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011

Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.

There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…

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Tags: B2B, B2B Forum, b2b marketing, b2b sales, Marketing, Marketing Automation, marketing education, MarketingProfs, MarketingProfs_B2B_Forum
Posted at: 10:05 am in Advertising, Branding, Buzz Marketing, Campaign Management, Content Marketing, Customer Behavior, Direct Marketing, Email Marketing, FeaturedPosts, Global Marketing, Headline, Integrated Marketing Communications, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership | Permalink | Comments (0) | Trackbacks (1283)

Friday, May 6, 2011

3 Ways to Ditch the “And” in “Sales and Marketing”

In 2001, I became director of marketing for an enterprise software company. My first day was the annual sales kick-off, where I was ready to go and excited to meet my sales counterparts.

In an early effort to begin aligning with sales, I decided to eat lunch with the Western Region sales team…

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Tags: B2B, Marketing, Marketing Strategy, measurement, process, Sales, sales & marketing alignment, selling
Posted at: 10:07 am in Customer Relationships, Featured Posts, General Management, Global Marketing, Headline, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Planning and Measurement, Sales | Permalink | Comments (7) | Trackbacks (1283)

Friday, April 15, 2011

Increasing Online Conversions Is as Easy as 1, 2, 3, 4, 5

A guest post by Alexandre Sagala of Alsamarketing.

Your business probably spends a good deal of time and money on driving people to your website using different marketing channels. Now, having massive amounts of visitors every day is good—but if you can’t convert them into customers, then wha…

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Tags: B2B, customer experience, Marketing
Posted at: 10:05 am in Customer Behavior, Featured Posts, Headline, Marketing, Marketing Analytics and Modeling, Metrics & ROI, Strategy and Tactics | Permalink | Comments (4) | Trackbacks (1283)

Friday, April 1, 2011

Ya Gotta Have Personality

How many marketing buzz words get tossed around these days? We could run a contest to see how many we collectively accumulate. Since the advent of Web 2.0, we often hear terms like, “authentic,” “genuine,” “transparent,” and “engaging.”

But isn’t this just code for: “Ya gotta have personality?”

Wa…

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Tags: B2B, b2c, blog, buzz, engagement, government, Marketing, nonprofit, personality, social_media, Web_2.0
Posted at: 10:11 am in Content, Customer Relationships, Featured Posts, Headline, Marketing, Non-Profit, Sales | Permalink | Comments (23) | Trackbacks (1283)

Wednesday, March 23, 2011

If Marketing Automation Could Talk: An Interview

Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…

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Tags: B2B, B2B buyer, b2b marketing, buyer 2.0, buyer engagement, Content, Content Marketing, demand generation, Email Marketing, lead management, Lead Nurturing, Marketing, Marketing Automation, process
Posted at: 10:53 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Headline, Integrated Marketing Communications, Marketer, Marketing, Marketing Automation, Marketing Strategy, Marketing Thought Leadership, Sales, Segmentation and Targeting, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1283)

Friday, February 25, 2011

Proof of Life: 4 Reasons Why B2B Marketing Lives On

In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete. Following the speech, he participated in an interview with B2B Online. In it, he not only claimed that B2B marketing is obsolete, but that it “very well may be dead.” The reasons for his…

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Tags: B2B, b2bmarketing, Marketing, marketing technology, revenue, Sales, Technology
Posted at: 1:31 am in Direct Marketing, Email Marketing, Featured Posts, Global Marketing, Headline, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership | Permalink | Comments (9) | Trackbacks (1283)

Wednesday, February 2, 2011

4 Tips for Adapting to the Fire Swamp of B2B Marketing

There’s a scene in the film “The Princess Bride” (one of my all-time favorite movies) where the hero and heroine, Wesley and Buttercup, flee their pursuers and face the decision to enter the perilous Fire Swamp, a legendary forest filled with all kinds of danger. Buttercup says, “That’s the…

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Tags: B2B, b2b marketing, Marketing, Sales, Strategy and Tactics
Posted at: 3:59 am in Academia/Training, Campaign Management, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Headline, Marketer, Marketing, Marketing Leadership, Marketing Thought Leadership, Sales, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1283)