MarketingProfs Daily Fix Blog

Posts Tagged ‘B2B’

Monday, October 1, 2012

B2B Marketing Innovation: 33 Tips From 33 Innovators [E-Book]

Business-to-business marketing gets a bum rap sometimes, doesn’t it? And meanwhile, B2B marketers get mislabeled as boring. Serious. Stuffy people in suits.

Some B2B marketers deserve that moniker, maybe. We’ve all been subjected to boring white papers, been pitch-slapped on webinars, and suffe…

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Tags: B2B, b2b marketing, Innovation, Marketing, MarketingProfs, Strategy and Tactics
Posted at: 9:55 am in Branding, Customer Relationships, Featured Posts, General Management, Headline, Marketing, Marketing Thought Leadership, Strategy and Tactics, Tradeshows and Seminars | Permalink | Comments (3) | Trackbacks (1292)

Friday, September 14, 2012

The Wicked Pissah MarketingProfs B2B Forum: You’re Comin’… Right?

Some of our favorite Boston marketers show off one of Boston’s best qualities to help us talk up our upcoming B2B Forum.

This October 3-5 is going to be a *wicked* good time in (as we say!) Bahstin. Our 6th Annual B2B Forum is the premier B2B marketing event geared toward forward-thinking markete…

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Tags: B2B, b2b marketing, Marketing, MarketingProfs
Posted at: 10:01 am in Featured Posts, Headline, Marketing, Tradeshows and Seminars | Permalink | Comments (14) | Trackbacks (1292)

Monday, June 25, 2012

Is Your Marketing Out of Shape? Back Up Your Goals With Actions

I have a secret. I’ve kept it from most of my colleagues and coworkers for some time now.

The sad truth is this: Seven years ago, I weighed close to 205 pounds. And I stand all of 5 feet, 9 inches. So, when you weigh that much, are of limited stature, and don’t have “NFL Running Back” in yo…

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Tags: B2B, b2b marketing, b2b sales, change management, eduction, Marketing, marketing training, Sales, sales training
Posted at: 9:57 am in Academia/Training, Direct Marketing, Featured Posts, General Management, Headline, Marketing, Marketing Smarts, Marketing Strategy, Marketing Thought Leadership, Sales | Permalink | Comments (1) | Trackbacks (1292)

Friday, June 22, 2012

Free Friday: Discover the Top Inbound Metrics for B2Bs

On this Free Friday, we’re inviting you to an online seminar about “Top Inbound Metrics for B2B Marketers.”

The free online seminar helps B2B marketers find out which top metrics they should track to make sure their inbound programs are working well.

Attendees also will learn about…

Whic…

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Tags: analytics, B2B, b2b marketing, Marketing, MarketingProfs, Strategy and Tactics
Posted at: 10:02 am in Featured Posts, General Management, Headline, Marketing, Marketing Analytics and Modeling, Metrics & ROI, Strategy and Tactics | Permalink | Comments (0) | Trackbacks (1292)

Tuesday, November 8, 2011

5 Ways B2B Marketers Can Think (and Act) Different

On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…

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Tags: B2B, b2b marketing, business, Email Marketing, Innovation, Leadership, Marketing, Marketing Strategy, MarketingProfs, Sales
Posted at: 10:58 am in Content Marketing, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Headline, Marketer, Marketing, Marketing Automation, Marketing Leadership, Marketing Smarts, Marketing Strategy, Marketing Thought Leadership, Planning and Measurement, Strategy and Tactics | Permalink | Comments (6) | Trackbacks (1292)

Monday, November 7, 2011

5 Email Marketing Lessons from Nigerian Scam Letters

Every once and a while, an advance-fee fraud letter, often referred to as a Nigerian scam letter, makes its way past my spam filters to my inbox. Think there’s nothing we can learn about email marketing from overseas con artists? Think again.

While I normally delete those letters at the first sig…

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Tags: B2B, Email Marketing
Posted at: 11:00 am in Email Marketing, Featured Posts, Headline | Permalink | Comments (15) | Trackbacks (1292)

Wednesday, September 21, 2011

Ditch B2B and Think B2P (Business to People)

The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the…

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Tags: B2B, b2b marketing, customer experience, customers, decision making, Lead Nurturing, Marketing, Sales, Social Media, Social networking
Posted at: 10:01 am in Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketer, Marketing, Sales | Permalink | Comments (13) | Trackbacks (1292)

Friday, August 26, 2011

4 Ways to Show Interest in Your Buyers: Lessons from Bono

A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…

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Tags: B2B, b2b marketing, blogs, buyer personas, Content Marketing, customer engagement, customer experience, customer marketing, data segmentation, Lead Generation, Lead Nurturing
Posted at: 9:57 am in Campaign Management, Content, Content Marketing, Customer Behavior, Direct Marketing, Email Marketing, Featured Posts, Headline, Integrated Marketing Communications, Marketer, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership | Permalink | Comments (3) | Trackbacks (1292)