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Spend more than 20 minutes with a B2B marketer and you will inevitably end up speaking about metrics. Marketers are constantly looking to measure the impact of their craft and gain a better understanding of overall performance.
While we certainly should take the steps to measure marketing perform…
Continue reading "Are You Tracking Metrics That Mean Nothing?"The theme for this year’s B2B Forum is Choices. Marketing these days is full of them, isn’t it? And sometimes, we make terrible ones.
One of the best examples of cringe-worthy marketing is the late-night infomercial—the one you watch when you can’t sleep. After an hour, it nearly convinces you …
Continue reading "The First Informercial SlideShare for B2B Marketers [Slide Show]"Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
Continue reading "Choose Your Own Marketing Adventure: Tim Washer on Brainstorming and Listening to the Advice of Good Friends"Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
Continue reading "Choose Your Own Marketing Adventure: Erika Napoletano on Facing Challenges and Getting Creative"I received the email below today. Unfortunately, I receive many like it daily. I am a believer in email and the value it can bring to an integrated demand strategy, but the email below (and others like it) has many issues. So, I decided to dissect it and point out some of the issues I see. (I…
Continue reading "Yuck! Dissecting a Really Bad Email"We make choices every day that affect the success of our marketing. But how many of those choices inadvertently take us further from the customer rather than closer?
Many of us make choices to embrace new technologies or communication channels that we believe improve engagement. In fact, the way …
Continue reading "B2B Must Transform to C2C (Customer to Customer)"Sometimes, I think we all share the same grand delusion—the belief that our marketing struggle is against competitors who constantly try and steal customers, opportunities, and market share from us and that leads to a long, endless war of attrition. It’s a war fought trench by trench in what seems…
Continue reading "Five Surefire Ways to Fail at B2B Customer Acquisition"
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