MarketingProfs Daily Fix Blog

Posts Tagged ‘b2b marketing’

Monday, November 8, 2010

An Open Letter to B2B Sales

Dear B2B salespeople,

I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…

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Tags: B2B buyer, b2b lead generation, b2b marketing, campaign_marketing, Content Marketing, customer experience, Direct Marketing, Lead Generation, lead management, Lead Nurturing, Marketing Strategy, metrics, revenues, sales and marketing alignment, Social Media
Posted at: 11:49 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, FeaturedPosts, Global Marketing, Headline, Integrated Marketing Communications, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Metrics & ROI, Planning and Measurement, Sales | Permalink | Comments (7) | Trackbacks (1662)

Thursday, August 26, 2010

4 Ways Content Helps Build Relationships

Engaging B2B content can improve search rankings, conversion rates, lead generation and even overall revenue, but it also builds relationships. When you read great content, aren’t you compelled to comment or share it? That’s the beginning of building a relationship.

Instead of direct selling …

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Tags: b2b blogs, b2b content, b2b marketing, b2b social media, Lead Generation
Posted at: 11:20 am in Content, Content Marketing, Featured Posts, General Management, Headline, Marketing, Social Media | Permalink | Comments (7) | Trackbacks (1662)

Monday, August 9, 2010

Enough About Me, Let’s Talk About You: 4 Steps to Better Listening

In Toby Keith’s country hit “I Wanna Talk About Me,” he asks his girlfriend to talk about him every once in a while:

“You know talking about you makes me smile
But every once in awhile
I wanna talk about me
Wanna talk about I
Wanna talk about number one
Oh my, me, my
What I think…

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Tags: B2B buyer, b2b marketing, lead management, Lead Nurturing, Marketing Automation, marketing process
Posted at: 11:49 am in Campaign Management, Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, Headline, Marketing, Marketing Strategy | Permalink | Comments (3) | Trackbacks (1662)

Thursday, May 6, 2010

MarketingProfs B2B Forum 2010: SEO and B2B Marketing

This is the first in a series of quick and dirty posts from the MarketingProfs B2B Forum 2010, which took place is taking place NOW (May 4-5) at the Seaport World Trade Center in Boston, Mass. Bonus: The boil water order was lifted this morning, the morning of May 4, so that inconvenience is…

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Tags: b2b marketing, Marketing, search engine optimization, SEO
Posted at: 10:52 am in Featured Posts, SEO Marketing | Permalink | Comments (9) | Trackbacks (1662)

Tuesday, April 27, 2010

Understanding How and Why B2B ‘Buyers Are Liars’ … and What This Means for Demand Generation

Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or contact information, or the often ‘loaded’ questions about timeframes for purchasing, buyers…

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Tags: Andrew Gaffney, B2B buyer, b2b marketing, behavioral scoring, Content Marketing, Craig Rosenberg, customer experience, demand generation, Email Marketing, Jay Hallberg, Lead Generation, lead management, lead score, Lead Scoring, Marketing, Marketing Automation, progressive profiling, Robert Jolles, Segmentation and Targeting, Web 2.0
Posted at: 11:43 am in Content, Featured Posts, Global Marketing, Headline, Market Research, Marketing, Marketing Analytics and Modeling, Marketing Leadership, Marketing Tools, Planning and Measurement, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (1662)

Wednesday, February 3, 2010

MarketingProfs B2B Forum Ramp Up: Join In The Social-Media Case Study Challenge!

I’m happy to announce that I’ll be participating in the MarketingProfs Business-To-Business Forum 2010 this May 4th-5th in Boston. And I’m even happier to announce the subject matter I’ll be presenting on, being it’s a subject that every single B2B marketer—and every single one of their bosses!�…

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Tags: b2b marketing, B2B Marketing Conferences, B2B Marketing Events, MarketingProfs B2B Forum, ROI, Social Media, social media ROI
Posted at: 7:38 am in Featured Posts, Marketing, Marketing Strategy, Metrics & ROI, Social Media | Permalink | Comments (0) | Trackbacks (1662)

Thursday, January 21, 2010

Re-casting How We Think About B2B Marketing Automation

I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Without getting into all of the math, responses from 290 of the nearly 600 B2B…

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Tags: B2B buyer, b2b marketing, B2B Marketing University, buyer-centric marketing, Buying Cycle, CRM, Groundswell, interactive marketing, Lead Generation, Marketing, Marketing Automation, Marketing Strategy, strategic marketing automation, Strategy and Tactics, Technology, Web 2.0, Web_2.0
Posted at: 10:06 am in Featured Posts, Headline, Integrated Marketing Communications, Market Research, Marketing, Marketing Analytics and Modeling, Marketing Automation, Marketing Strategy, Planning and Measurement, Segmentation and Targeting | Permalink | Comments (15) | Trackbacks (1662)