The greatest benefit of effective B2B social media marketing is the tremendous potential you have to develop meaningful relationships with your prospects. And no one understands this more than Michael Brenner, senior director of Global Marketing at SAP. So, I invited Michael to be our featured guest…Continue reading "It’s All About Your Customers: 5 Questions with Michael Brenner of SAP"
Posts Tagged ‘b2b marketing’
Tuesday, November 8, 2011
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…Continue reading "5 Ways B2B Marketers Can Think (and Act) Different"
Friday, August 26, 2011
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…Continue reading "4 Ways to Show Interest in Your Buyers: Lessons from Bono"
Friday, August 19, 2011
A great lead nurturing program can have a dramatic impact on an organization’s bottom line. But so few B2B marketers actually get it right.
While working on promotions for next week’s FREE webcast, “Successful Lead Gen Demystified: Tips from the Trenches,” I started to think about what really se…Continue reading "Top 5 Tips for Better Lead Nurturing Campaigns"
Wednesday, June 8, 2011
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…Continue reading "5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011"
Wednesday, March 23, 2011
Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…Continue reading "If Marketing Automation Could Talk: An Interview"
Wednesday, February 2, 2011
There’s a scene in the film “The Princess Bride” (one of my all-time favorite movies) where the hero and heroine, Wesley and Buttercup, flee their pursuers and face the decision to enter the perilous Fire Swamp, a legendary forest filled with all kinds of danger. Buttercup says, “That’s the…Continue reading "4 Tips for Adapting to the Fire Swamp of B2B Marketing"
Thursday, January 13, 2011
While many companies have made great strides in addressing the alignment issue between marketing and sales, it’s still a safe bet to say that the challenge around alignment will continue to exist for this year and many more to come. If so much thought and energy has been put into trying to solve…Continue reading "3 Reasons Your Marketing & Sales Departments Aren’t Clicking"