Business-to-business marketing gets a bum rap sometimes, doesn’t it? And meanwhile, B2B marketers get mislabeled as boring. Serious. Stuffy people in suits.
Some B2B marketers deserve that moniker, maybe. We’ve all been subjected to boring white papers, been pitch-slapped on webinars, and suffe…Continue reading "B2B Marketing Innovation: 33 Tips From 33 Innovators [E-Book]"