MarketingProfs Daily Fix Blog

Posts Tagged ‘b2b marketing’

Tuesday, November 8, 2011

5 Ways B2B Marketers Can Think (and Act) Different

On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what…

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Tags: B2B, b2b marketing, business, Email Marketing, Innovation, Leadership, Marketing, Marketing Strategy, MarketingProfs, Sales
Posted at: 10:58 am in Content Marketing, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Headline, Marketer, Marketing, Marketing Automation, Marketing Leadership, Marketing Smarts, Marketing Strategy, Marketing Thought Leadership, Planning and Measurement, Strategy and Tactics | Permalink | Comments (6) | Trackbacks (1281)

Wednesday, September 21, 2011

Ditch B2B and Think B2P (Business to People)

The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet in the midst of all this transformation in the…

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Tags: B2B, b2b marketing, customer experience, customers, decision making, Lead Nurturing, Marketing, Sales, Social Media, Social networking
Posted at: 10:01 am in Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketer, Marketing, Sales | Permalink | Comments (13) | Trackbacks (1281)

Friday, August 26, 2011

4 Ways to Show Interest in Your Buyers: Lessons from Bono

A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15 minutes…

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Tags: B2B, b2b marketing, blogs, buyer personas, Content Marketing, customer engagement, customer experience, customer marketing, data segmentation, Lead Generation, Lead Nurturing
Posted at: 9:57 am in Campaign Management, Content, Content Marketing, Customer Behavior, Direct Marketing, Email Marketing, Featured Posts, Headline, Integrated Marketing Communications, Marketer, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership | Permalink | Comments (3) | Trackbacks (1281)

Friday, August 19, 2011

Top 5 Tips for Better Lead Nurturing Campaigns

A great lead nurturing program can have a dramatic impact on an organization’s bottom line. But so few B2B marketers actually get it right.

While working on promotions for next week’s FREE webcast, “Successful Lead Gen Demystified: Tips from the Trenches,” I started to think about what really se…

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Tags: b2b lead generation, b2b marketing
Posted at: 3:45 pm in Email Marketing, Featured Posts, Marketing, Marketing Automation | Permalink | Comments (5) | Trackbacks (1281)

Wednesday, June 8, 2011

5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011

Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.

There’s still time to register for the MarketingProfs B2B Forum! If you are contemplating whether to…

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Tags: B2B, B2B Forum, b2b marketing, b2b sales, Marketing, Marketing Automation, marketing education, MarketingProfs, MarketingProfs_B2B_Forum
Posted at: 10:05 am in Advertising, Branding, Buzz Marketing, Campaign Management, Content Marketing, Customer Behavior, Direct Marketing, Email Marketing, FeaturedPosts, Global Marketing, Headline, Integrated Marketing Communications, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership | Permalink | Comments (0) | Trackbacks (1281)

Wednesday, March 23, 2011

If Marketing Automation Could Talk: An Interview

Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…

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Tags: B2B, B2B buyer, b2b marketing, buyer 2.0, buyer engagement, Content, Content Marketing, demand generation, Email Marketing, lead management, Lead Nurturing, Marketing, Marketing Automation, process
Posted at: 10:53 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Headline, Integrated Marketing Communications, Marketer, Marketing, Marketing Automation, Marketing Strategy, Marketing Thought Leadership, Sales, Segmentation and Targeting, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1281)

Wednesday, February 2, 2011

4 Tips for Adapting to the Fire Swamp of B2B Marketing

There’s a scene in the film “The Princess Bride” (one of my all-time favorite movies) where the hero and heroine, Wesley and Buttercup, flee their pursuers and face the decision to enter the perilous Fire Swamp, a legendary forest filled with all kinds of danger. Buttercup says, “That’s the…

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Tags: B2B, b2b marketing, Marketing, Sales, Strategy and Tactics
Posted at: 3:59 am in Academia/Training, Campaign Management, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Headline, Marketer, Marketing, Marketing Leadership, Marketing Thought Leadership, Sales, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1281)

Thursday, January 13, 2011

3 Reasons Your Marketing & Sales Departments Aren’t Clicking

While many companies have made great strides in addressing the alignment issue between marketing and sales, it’s still a safe bet to say that the challenge around alignment will continue to exist for this year and many more to come. If so much thought and energy has been put into trying to solve…

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Tags: B2B, b2b marketing, b2b sales, Content Marketing, customer experience, customers, Marketing Strategy, Sales, sales and marketing alignment, Segmentation and Targeting
Posted at: 4:02 am in Content, Content Marketing, Customer Behavior, Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, Global Marketing, Headline, Marketer, Marketing, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Sales, Segmentation and Targeting, Strategy and Tactics | Permalink | Comments (12) | Trackbacks (1281)

Monday, November 8, 2010

An Open Letter to B2B Sales

Dear B2B salespeople,

I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…

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Tags: B2B buyer, b2b lead generation, b2b marketing, campaign_marketing, Content Marketing, customer experience, Direct Marketing, Lead Generation, lead management, Lead Nurturing, Marketing Strategy, metrics, revenues, sales and marketing alignment, Social Media
Posted at: 11:49 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, FeaturedPosts, Global Marketing, Headline, Integrated Marketing Communications, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Metrics & ROI, Planning and Measurement, Sales | Permalink | Comments (7) | Trackbacks (1281)