I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Without getting into all of the math, responses from 290 of the nearly 600 B2B…
Continue reading "Re-casting How We Think About B2B Marketing Automation"Posts Tagged ‘b2b marketing’
Thursday, January 21, 2010
Re-casting How We Think About B2B Marketing Automation
Tags: B2B buyer, b2b marketing, B2B Marketing University, buyer-centric marketing, Buying Cycle, CRM, Groundswell, interactive marketing, Lead Generation, Marketing, Marketing Automation, Marketing Strategy, strategic marketing automation, Strategy and Tactics, Technology, Web 2.0, Web_2.0
Posted at: 10:06 am in Featured Posts, Headline, Integrated Marketing Communications, Market Research, Marketing, Marketing Analytics and Modeling, Marketing Automation, Marketing Strategy, Planning and Measurement, Segmentation and Targeting | Permalink | Comments (15) | Trackbacks (1010)
Tuesday, September 15, 2009
Do Your PDFs Have Embedded Sharing Options?
If they don’t, they should.
White papers, eBooks, case studies, best practice guides–when done right, these B2B content marketing assets can be powerful lead generation and lead nurturing tools.
At the same time, they’re expensive to create. They’re also hard to get into the hands of the rig…
Continue reading "Do Your PDFs Have Embedded Sharing Options?"Tags: b2b marketing, Content Marketing, Email Marketing, Social Media
Posted at: 9:20 am in Featured Posts | Permalink | Comments (17) | Trackbacks (1010)
