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Business-to-business marketing gets a bum rap sometimes, doesn’t it? And meanwhile, B2B marketers get mislabeled as boring. Serious. Stuffy people in suits.
Some B2B marketers deserve that moniker, maybe. We’ve all been subjected to boring white papers, been pitch-slapped on webinars, and suffe…
Continue reading "B2B Marketing Innovation: 33 Tips From 33 Innovators [E-Book]"Some of our favorite Boston marketers show off one of Boston’s best qualities to help us talk up our upcoming B2B Forum.
This October 3-5 is going to be a *wicked* good time in (as we say!) Bahstin. Our 6th Annual B2B Forum is the premier B2B marketing event geared toward forward-thinking markete…
Continue reading "The Wicked Pissah MarketingProfs B2B Forum: You’re Comin’… Right?"Just like athletes have to continually train for their success, B2B marketers also have to continually train and prepare to succeed in business.
On this Free Friday, we’re inviting you to a free online seminar titled ”Hail to the B2B Marketing Athlete” to learn about how B2Bs train, prepare, a…
Continue reading "Free Friday: Get Free Training for Success in B2B Marketing"Are you a mobile marketer who focuses on business to business? Do you have a good story to tell? Enter our Case Study Challenge for a chance to be a featured speaker at the MarketingProfs B2B Forum this October 3-5 in Boston.
The winner will get fame, fortune, money, a bountiful feast in your hon…
Continue reading "Hey, B2B Mobile Marketers: Want a Chance to Speak at the MarketingProfs B2B Forum?"I have a secret. I’ve kept it from most of my colleagues and coworkers for some time now.
The sad truth is this: Seven years ago, I weighed close to 205 pounds. And I stand all of 5 feet, 9 inches. So, when you weigh that much, are of limited stature, and don’t have “NFL Running Back” in yo…
Continue reading "Is Your Marketing Out of Shape? Back Up Your Goals With Actions"On this Free Friday, we’re inviting you to an online seminar about “Top Inbound Metrics for B2B Marketers.”
The free online seminar helps B2B marketers find out which top metrics they should track to make sure their inbound programs are working well.
Attendees also will learn about…
Whic…
Continue reading "Free Friday: Discover the Top Inbound Metrics for B2Bs"A guest post by Maribeth Ross of NetProspex.
For St. Patrick’s Day, let’s talk about the only pot of gold more coveted (at least by B2B marketers) than the leprechaun’s at the end of the rainbow: qualified B2B leads. For B2B marketers, this lead-gen pot of gold can seem impossible to find.
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Continue reading "Three Tips for Finding the Lead-Gen Pot o’ Gold"A recent McKinsey Quarterly study revealed that having the ability to engage their customers and leverage those relationships is the No. 1 digitally related challenge facing marketers today.
The survey, which was conducted over a two-week period, queried nearly 800 marketing executives repr…
Continue reading "The Biggest Challenge for Marketers: Engagement"
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