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MarketingProfs Daily Fix Blog
The theme for this year’s B2B Forum is Choices. Marketing these days is full of them, isn’t it? And sometimes, we make terrible ones.
One of the best examples of cringe-worthy marketing is the late-night infomercial—the one you watch when you can’t sleep. After an hour, it nearly convinces you …
Continue reading "The First Informercial SlideShare for B2B Marketers [Slide Show]"Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
Continue reading "Choose Your Own Marketing Adventure: Tim Washer on Brainstorming and Listening to the Advice of Good Friends"Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered…
Continue reading "Choose Your Own Marketing Adventure: Erika Napoletano on Facing Challenges and Getting Creative"The B2B business world is no longer a black and white world, that’s for sure, and while there’s no one right choice, having multiple good options makes it even more difficult to choose the right one for you.
Which markets do you go after? Where do you allocate your budget? How do you prioritize w…
Continue reading "The Five Biggest Challenges Facing B2B Marketers in 2013"Data, data, everywhere… but how to understand it?
You can get an answer to that question by attending a free MarketingProfs seminar this coming week.
At the MarketingProfs seminar, “The State of the B2B Marketing,” you’ll first get a modern definition for data. Defining a term is the first …
Continue reading "Free Friday: Attend a Free Seminar, Get the Scoop on the State of B2B Marketing"I received the email below today. Unfortunately, I receive many like it daily. I am a believer in email and the value it can bring to an integrated demand strategy, but the email below (and others like it) has many issues. So, I decided to dissect it and point out some of the issues I see. (I…
Continue reading "Yuck! Dissecting a Really Bad Email"We make choices every day that affect the success of our marketing. But how many of those choices inadvertently take us further from the customer rather than closer?
Many of us make choices to embrace new technologies or communication channels that we believe improve engagement. In fact, the way …
Continue reading "B2B Must Transform to C2C (Customer to Customer)"If you didn’t get a chance to attend the MarketingProfs B2B Forum (or if you did but want to peek at what other folks thought about it), you can still get a good, long look at the B2B awesomeness.
Here’s a quick list of some blog posts from attendees. (And know that you can still sign up today fo…
Continue reading "B2B Forum Attendees: They Came, They Saw, They Created Awesome (Shareable) Content"B2B customers have become more independent buyers in the procurement process as a result of their increasing access to information, research, and peer-recommendations. In fact, this modern buyer is something of an enigma to B2B vendors.
Traditional lead generation efforts, such as trade show and…
Continue reading "Want to Engage B2B Buyers? Shift Your Focus From Customer Acquisition to Customer Development"
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