MarketingProfs Daily Fix Blog

Posts Tagged ‘b2b lead generation’

Friday, August 19, 2011

Top 5 Tips for Better Lead Nurturing Campaigns

A great lead nurturing program can have a dramatic impact on an organization’s bottom line. But so few B2B marketers actually get it right.

While working on promotions for next week’s FREE webcast, “Successful Lead Gen Demystified: Tips from the Trenches,” I started to think about what really se…

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Tags: b2b lead generation, b2b marketing
Posted at: 3:45 pm in Email Marketing, Featured Posts, Marketing, Marketing Automation | Permalink | Comments (5) | Trackbacks (1548)

Monday, November 8, 2010

An Open Letter to B2B Sales

Dear B2B salespeople,

I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you or point the finger for the gap that exists betwe…

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Tags: B2B buyer, b2b lead generation, b2b marketing, campaign_marketing, Content Marketing, customer experience, Direct Marketing, Lead Generation, lead management, Lead Nurturing, Marketing Strategy, metrics, revenues, sales and marketing alignment, Social Media
Posted at: 11:49 am in Campaign Management, Content Marketing, Direct Marketing, Email Marketing, Featured Posts, FeaturedPosts, Global Marketing, Headline, Integrated Marketing Communications, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Metrics & ROI, Planning and Measurement, Sales | Permalink | Comments (7) | Trackbacks (1548)

Friday, October 1, 2010

5 Things to Know Before Buying Marketing Automation

I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to start it, shift gears and steer. And then I was off–…

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Tags: b2b lead generation, b2bmarketing, CRM, customers, demand generation, Email Marketing, lead management, Lead Nurturing, Marketing, Marketing Automation, marketing process, Marketing Strategy, strategic planning
Posted at: 11:19 am in Customer Relationships, Direct Marketing, Email Marketing, Featured Posts, General Management, Global Marketing, Marketing, Marketing Automation, Marketing Leadership, Marketing Strategy, Marketing Thought Leadership, Marketing Tools, Planning and Measurement | Permalink | Comments (6) | Trackbacks (1548)

Thursday, May 6, 2010

MarketingProfs B2B Forum 2010 Diary: Lead Planning and Nurturing

Day two: Fresh off the luncheon presentation by Mitch Joel, author of “Six Pixels of Separation,” preceded by a mountain of tilapia and risotto.

I’m currently obsessed with lead generation and nurturing, as the whole purpose of undertaking an expertise PR program is to ultimately aid the lead-ge…

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Tags: b2b lead generation, Lead Generation
Posted at: 12:19 pm in Customer Relationships, Featured Posts, Headline, Sales | Permalink | Comments (1) | Trackbacks (1548)

Monday, July 27, 2009

Leads as Canaries in a Coal Mine

Poor quality leads and a broken lead process are warning signs that sales and marketing are not aligned.
Over the years I have witnessed the intersection point between sales and marketing to observe many of these ‘canaries’. Here are the top ten signs that sales and marketing are mis-aligned:

Wres…

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Tags: b2b lead generation, Marketing, sales and marketing alignment, sales leads
Posted at: 9:17 am in Featured Posts | Permalink | Comments (10) | Trackbacks (1548)