We covered a lot of ground on Marketing Smarts podcasts in 2012 talking about content marketing, social media, community building, the relationship between sales and marketing, and much, much more. So, to kick off the year, I decided to step back, review some of what our guests shared on the…Continue reading "Set Yourself on Fire and Eat Doritos Locos Tacos: Marketing Smarts in Review"
Posts Tagged ‘B2B Content Marketing’
Monday, January 7, 2013
Tags: B2B Content Marketing, community management, Content Marketing, organizational behavior, sales and marketing alignment, social media marketing
Posted at: 11:04 am in Content, Customer Behavior, Customer Relationships, Featured Posts, Headline, Marketing Smarts, Sales, Social Media | Permalink | Comments (2) | Trackbacks (1454)
Monday, November 12, 2012
When we provide media training to our clients at my PR agency, we have a section that we cover called WII-FM. Executives find this acronym amusing until they realize it’s not the name of a radio station but a call that every company should heed across sales, HR, and especially marketing. You have to…Continue reading "Are You Giving Your Customers Extra Attention?"
Tags: Ann Taylor, B2B Content Marketing, B2C content marketing, content marketing trends, Doritos, Eloqua, marketing content, No I in Team, TJMaxx, White House Black Market
Posted at: 11:02 am in Content, Content Marketing, Featured Posts, Headline, Social Media | Permalink | Comments (2) | Trackbacks (1454)