Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for me. Recently, I had the opportunity to sit down…
Continue reading "If Marketing Automation Could Talk: An Interview"Posts Tagged ‘B2B buyer’
Wednesday, March 23, 2011
Monday, August 9, 2010
Enough About Me, Let’s Talk About You: 4 Steps to Better Listening
In Toby Keith’s country hit “I Wanna Talk About Me,” he asks his girlfriend to talk about him every once in a while:
“You know talking about you makes me smile
But every once in awhile
I wanna talk about me
Wanna talk about I
Wanna talk about number one
Oh my, me, my
What I think…
Tuesday, April 27, 2010
Understanding How and Why B2B ‘Buyers Are Liars’ … and What This Means for Demand Generation
Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or contact information, or the often ‘loaded’ questions about timeframes for purchasing, buyers…
Continue reading "Understanding How and Why B2B ‘Buyers Are Liars’ … and What This Means for Demand Generation"