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Fifty years ago, Chevy ads were the best. I know that because I still remember them, and I am not one to remember what I ate for lunch, let alone 50-year-old ads. Although we were a Ford family in the ’50s, we became a Chevy family because of Dinah Shore and these great ads.
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I’m not an a…
Tags: Advertising, anticipation, automobiles, cars, Chevy, Detroit, Dinah_Shore, Pat_Boone, story-telling, surprise
Posted at: 7:16 am in Featured Posts | Permalink | Comments (25) | Trackbacks (826)
I was standing in line at JC Penney, waiting to pay for my half-price bras (good deal) when I overheard the conversation of the three people ahead of me. One couple was discussing a woman’s recent experience shopping for a car. What I learned in five minutes was very telling about car salesmanship…
Continue reading "When Word-of-Mouth Goes South"Tags: automobiles, car_buying, Elaine_Fogel, Marketing, word-of-mouth_marketing
Posted at: 12:00 pm in Featured Posts | Permalink | Comments (12) | Trackbacks (826)
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