A friend of mine used to tell her kids, “I don’t care how well you do in school, just so long as you’re popular.” She was joking, of course, but this joke perfectly highlights the problem with popularity: It’s not about being smart or industrious or resourceful or different. It’s about fitting in…Continue reading "Popularity Is for Losers: Why Smart Businesses Don’t Care About Fitting In"
Posts Tagged ‘audience’
Wednesday, February 15, 2012
Friday, February 18, 2011
Not every presentation is chock full of interesting content. Sometimes, the subject matter is either too technical, hard to comprehend, or just of passing interest to your audience. And though one solution might be to not present such content in the first place, in other instances, the “show must…Continue reading "Presto! 5 Steps to Magically Fix a Boring Presentation"
Thursday, February 3, 2011
In chess, there’s only one way to win: Capture your opponent’s pieces. Marketing is similar, because, unless you capture people with your message and your value proposition, you won’t win. So how would you capture me, and make me a buyer?
1. Capture my attention. First, you have to be noticed. Yo…Continue reading "4 Ways to Capture Me & Make Me a Buyer Forever"
Thursday, January 10, 2008
Marketers call what they do “engagement,” “interaction,” “relationship-building” or worse yet, “encouraging the customer to experience the brand.” However, substitute “brand” with “Tabasco enema,” and you can picture the usefulness of such tactics and how uncomfortable your audience is with them.
…Continue reading "The Myth of Brand Engagement"