Not every presentation is chock full of interesting content. Sometimes, the subject matter is either too technical, hard to comprehend, or just of passing interest to your audience. And though one solution might be to not present such content in the first place, in other instances, the “show must…
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Friday, February 18, 2011
Thursday, February 3, 2011
4 Ways to Capture Me & Make Me a Buyer Forever
In chess, there’s only one way to win: Capture your opponent’s pieces. Marketing is similar, because, unless you capture people with your message and your value proposition, you won’t win. So how would you capture me, and make me a buyer?
1. Capture my attention. First, you have to be noticed. Yo…
Continue reading "4 Ways to Capture Me & Make Me a Buyer Forever"Thursday, January 10, 2008
The Myth of Brand Engagement
Marketers call what they do “engagement,” “interaction,” “relationship-building” or worse yet, “encouraging the customer to experience the brand.” However, substitute “brand” with “Tabasco enema,” and you can picture the usefulness of such tactics and how uncomfortable your audience is with them.
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