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MarketingProfs Daily Fix Blog
In chess, there’s only one way to win: Capture your opponent’s pieces. Marketing is similar, because, unless you capture people with your message and your value proposition, you won’t win. So how would you capture me, and make me a buyer?
1. Capture my attention. First, you have to be noticed. Yo…
Continue reading "4 Ways to Capture Me & Make Me a Buyer Forever"We notice the things we think about, we overlook the rest. Say you’re buying a car and are looking at a 3 Series Sedan from BMW. I know, nice! Suddenly, you start seeing the 3 Series everywhere. Now that I think about it, I saw a couple just the other day. See? Because we pay attention, we tend to…
Continue reading "How to Measure Attention"