When Orbitz admitted that it ranks products differently for Mac users, citing 20-30% higher average order values, much comment was made about the difference between Mac and PC customers. But new research shows that this is only half the story. When you factor in mobile devices, the new Apple…Continue reading "Three Marketing Tactics for Grabbing the Attention of the Emerging Apple Demographic"
Posts Tagged ‘Apple’
Friday, July 26, 2013
Friday, April 20, 2012
For some Silicon Valley companies, the mantra is: “Slap code together, design a quick user interface, and get it to market.” And above all, as Mark Zuckerberg would remind us, “Keep shipping.”
That kind of talk probably gives Instagram founder Kevin Systrom heartburn. That’s because Sy…Continue reading "Instagram and Facebook: Is It the Pairing of Beauty and the Beast?"
Thursday, January 28, 2010
The world of social media has given PR a slew of new means for sharing their content. From a high-level, seeding news via digital means can often be similar to that of sharing news releases through traditional media such as newspaper and magazines, but the one differentiating factor that should…Continue reading "Be Mindful Of Tech News and Timing"
Tuesday, January 19, 2010
The Wall Street Journal published a short, tantalizing article recently. “Apple Nears Tablet Launch” announces that Apple’s long-awaited, new multimedia tablet device will be unveiled late in January. The company plans to begin shipping it in March.
This has been in the works for years,…Continue reading "And The Next Apple Game Changer Is…"
Monday, January 21, 2008
I’ve learned a few things from the post I did a few days ago on the new MacBook Air. Namely, that it’s got a lot of features people aren’t thrilled about, like an external DVD drive, limited memory and a non-replaceable battery. And despite the price tag ($1,800), I don’t think it was designed to be…Continue reading "Five Things I Learned from the MacBook Air"
Monday, June 11, 2007
One day recently, my 10-year-old tossed her shorts into the washing machine, and one wash cycle later I discovered her beloved iPod Shuffle at the bottom of the machine’s drum. It was sporting a new fresh scent (!) but was otherwise unresponsive. Caroline was crushed.
We dried it off with a towel …Continue reading "iPod v. the Washing Machine"
Tuesday, May 29, 2007
I know. You are all sick of hearing how wonderful Apple is, but bear with me. Randall Stross wrote a great piece in yesterday’s New York Times and I want to emphasize a few of his points, especially from the marketing perspective.
First – Just read the title of the article for a big clue: “Apple’s…Continue reading "Apple Exemplifies ‘Connection’ With Retail Customers"
Friday, May 18, 2007
A typical day in the life of the Frenchman family in Long Valley, NJ: This morning my son wakes up early to boot up my old PC in my office. Why? He now knows how to use a PC, fire up Internet Explorer (I know I have to get him on Firefox), and log on to his Webkinz account to play one of three…Continue reading "Webkinz, iPods, and Yellow Pages… Oh My"
Wednesday, May 17, 2006
Steve Jobs is serving up a little crow to all naysayers that said Apple stores would go the way of the Mauritius dodo bird…
Today’s Wall Street Journal contained an article titled “How Apple’s Store Strategy Beat the Odds.” It seems that Apple is enjoying phenomenal success in opening high-e…Continue reading "Apple Serves Up Caviar, Crackers and Crow"