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If you missed it: there was an excellent article in the March 20th MarketingProfs newsletter dubbed Premium Store Brands: The Hottest Trend in Retailing. The authors, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp, hit the nail on the head in this article: retailers have developed, branded and…
Continue reading "Store Brands Give National Brands a Run for the Money"Tags: A&P, Branding, Jan-Benedict_E.M._Steenkamp, Kroger, MarketingProfs, Nirmalya_Kumar, private_labelling, store_brands, supermarkets, Ted_Mininni, Trader_Joes, Wegmans, Whole_Foods
Posted at: 7:57 am in Featured Posts | Permalink | Comments (26) | Trackbacks (816)
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