Aquent’s Matt Grant emailed me the other day to request an interview to chat about my marketing career. I had to set him straight right away. I said yes to the interview, but added, “Just so you know, I’m not a marketer — I’m an editor of a marketing publication. I’ve absorbed a lot through osmosis…
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Thursday, May 3, 2007
Tuesday, May 1, 2007
Marketing: Science or Art?
I was getting some errors on the MarketingProfs content management system yesterday. So I did what any proper technophobe would do–I sent up a panicked flair to our patient and attentive Chief Technology Officer, Aaron Lorentz. As always, Aaron resolved the problem. But this time he did…
Continue reading "Marketing: Science or Art?"Wednesday, April 18, 2007
The Times They Are a-Changin’: Announcing a Free MarketingProfs Event
Dylan was perceptive: The times they are a changin’… And he was prophetic, too, at least as relates to marketing. What was true then is also true now: There have never been more tools in the Marketer’s tool shed for finding and keeping customers.
Today’s techniques and tools make it easier than …
Continue reading "The Times They Are a-Changin’: Announcing a Free MarketingProfs Event"Wednesday, April 4, 2007
Job Titles 2.0: Brilliant, Bullshit, or Both?
I’m a huge fan of Anu Garg’s A Word a Day newsletter. Since way back in 1994–ancient in Web publishing!–it has offered an uncomplicated value proposition: a single vocabulary word each day–defined, deconstructed, and placed in context (historical, literary, or both). Each week is…
Continue reading "Job Titles 2.0: Brilliant, Bullshit, or Both?"