Usually, I use the privilege of this space to tell you a new MarketingProfs product or service, or to talk more generally about marketing trends or developments I’m excited about. But today, I wanted to share a more personal message. Today—Tuesday, November 30—is the official release date of…
Continue reading "A Special Message From Ann: ‘Content Rules’ Is Out Today!"Posts Tagged ‘ann handley’
Tuesday, November 30, 2010
A Special Message From Ann: ‘Content Rules’ Is Out Today!
Tags: ann handley, book launch, C.C. Chapman, Content, Content Marketing, Content Rules
Posted at: 12:28 pm in Content, Content Marketing, Featured Posts, Headline, Marketing | Permalink | Comments (12) | Trackbacks (826)
Thursday, October 28, 2010
The State of the B2B Marketer in Social Media: 4 Trends From SocialTech 2010
SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif., (and another 467 attended virtually, online) to learn social media marketing tips, tactics and strategy specific to the business-to-business…
Continue reading "The State of the B2B Marketer in Social Media: 4 Trends From SocialTech 2010"Tags: ann handley, B2B, Blogging, Brian Watkins, business, customer experience, Guy Kawasaki, Jeremiah Owyang, Marketing, MarketingProfs, Marti Konstant, Robert Scoble, Social Media, Strategy and Tactics, Twitter, Web 2.0
Posted at: 9:31 am in Blogging, Featured Posts, Headline, Marketing, Marketing Tools, Social Media, Strategy and Tactics | Permalink | Comments (7) | Trackbacks (826)
Content Rules: One Key Element That Can Set Your Content Apart
One of the key messages of Content Rules—the book I’m writing with C.C. Chapman, to be published by Wiley this December—is that creating content as a cornerstone of your marketing offers your organization an enormous and unprecedented opportunity. Among them:
• To engage directly with custo…
Continue reading "Content Rules: One Key Element That Can Set Your Content Apart"Tags: ann handley, Content, Content Marketing, Content Rules, David Meerman Scott, Eloqua, hubspot
Posted at: 2:26 pm in Content, Content Marketing, Featured Posts, FeaturedPosts, Marketing Thought Leadership, Social Media, Strategy and Tactics | Permalink | Comments (22) | Trackbacks (826)
Thursday, January 14, 2010
Car Talk: Ford, Social Media and Me
Ford Motor Company integrated social media into its marketing in a big way in 2009, and this year is moving 25% of its traditional media budget to the digital space. Earlier this week, Ford further demonstrated its commitment to social and digital tools as a way to reach out to new media and, of…
Continue reading "Car Talk: Ford, Social Media and Me"Tags: ann handley, Ford, Social Media
Posted at: 8:20 am in Featured Posts, Headline | Permalink | Comments (6) | Trackbacks (826)
