Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
If, as good info-gathering marketers, we were to evaluate another brand’s marketing efforts solely on their big-picture imagery in glossy magazines, we’d probably miss the point — for luxury brands (and on down the line, I’d guess).
A new study by Echelon Marketing Group found, among other things…
Continue reading "The Easy Bravado of Brand Imagery"It would have been hard to miss all the media attention this past few weeks on Elizabeth Edwards’ recurring cancer and her husband’s plan to continue with his presidential campaign. While you may or may not have read all of the April 1st New York Times article by Jane Gross, I was struck by a few…
Continue reading "Reaching Voters: Personal Narrative in Politics"