I am that not-so-rare creature: a woman who drinks beer. No need for a stereotypically feminine bottle or tap – I like it just as it is. When I do drink beer, it is usually in mixed company at one of the local brewpubs -so, while Heineken might not be available at such a place, the brand’s latest…
Continue reading "Making Beer a Girly Beverage"Posts Tagged ‘Andrea_Learned’
Tuesday, September 4, 2007
Thursday, August 9, 2007
Making Tequila ‘Sexy’ for Women
Part of the fun of my very occasional tequila drinking experience in college was joining the guys to really… shall we say, “celebrate,” before I went back to my usual boring beer. Even though I get a headache just typing this post about tequila now, it was very interesting to ponder a recent move…
Continue reading "Making Tequila ‘Sexy’ for Women"Wednesday, August 1, 2007
Careful What You Pink For
More men are buying female-targeted skincare, beauty products and treatments, according to Forbes and Brandweek. These guys are the brave ones.
They need to be bold enough to stand at the department store make-up counter or peruse the night creams in the drugstore aisles – both very female environ…
Continue reading "Careful What You Pink For"Wednesday, July 18, 2007
True Love: Blackberry and Storytelling
Blackberry is doing a pretty major media blitz with their new campaign, “Ask Someone Why They Love Their Blackberry.” I think I’ve seen it 18 times, in either a business magazine or online within the last hour (just kidding). It’s a good campaign for a lot of reasons, not the least of which is that…
Continue reading "True Love: Blackberry and Storytelling"Tuesday, June 26, 2007
Men, Women & Philanthropy: Who Gives?
I recently presented to a conference audience of amazing people in the philanthropy “business” in Cambridge, MA. A number of them were women who had been young during prime feminism-emerging times in the 60s/70s, so the comments from the audience were all the more telling.
One woman spoke of cont…
Continue reading "Men, Women & Philanthropy: Who Gives?"Tuesday, June 19, 2007
Financial Services Marketing: Educate and Take It Slow
The financial services industry has been male-dominated and focused since the beginning of time (or, whenever it officially became an industry), and that is becoming a bit of an issue as the number of women with high net worth increases. They are not so easily sold with: “Let me take care of it,” …
Continue reading "Financial Services Marketing: Educate and Take It Slow"Monday, June 18, 2007
McMoms: Can McDonald’s Really Handle the Truth?
As Colonel Nathan Jessep in “A Few Good Men,” actor Jack Nicholson practically spits out the line: “You can’t handle the truth.” When I read John Schmeltzer’s June 11th article in the Chicago Tribune about McDonald’s newly launched public relations move toward “transparency” with moms, that’s what…
Continue reading "McMoms: Can McDonald’s Really Handle the Truth?"Tuesday, May 29, 2007
Apple Exemplifies ‘Connection’ With Retail Customers
I know. You are all sick of hearing how wonderful Apple is, but bear with me. Randall Stross wrote a great piece in yesterday’s New York Times and I want to emphasize a few of his points, especially from the marketing perspective.
First – Just read the title of the article for a big clue: “Apple’s…
Continue reading "Apple Exemplifies ‘Connection’ With Retail Customers"Friday, May 25, 2007
We’re Not What You Think: Today’s Single Population
Quick. If you had to come up with the way quote unquote singles were depicted in ad campaigns, would you say: singles are in their early 20s, city-livers, hip dressers, thin, concerned with their hair style/color and wearing the latest clothing styles, all the while working serious careers – but…
Continue reading "We’re Not What You Think: Today’s Single Population"