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Marketers of all stripes are often tasked with forecasting–sales for next quarter or year, inventory levels to meet demand, or marketing budget to meet corporate goals. However, the process of forecasting is often rife with bias, data quality issues, mathematical error, and/or poor planning…
Continue reading "Predicting the Future? Anchor’s Aweigh!"Tags: analytics, anchoring, decision making, forecasting, gut decision making, Marketing Strategy, probability
Posted at: 8:07 am in Featured Posts, Marketing Analytics and Modeling, Marketing Strategy | Permalink | Comments (2) | Trackbacks (827)
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