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Spend more than 20 minutes with a B2B marketer and you will inevitably end up speaking about metrics. Marketers are constantly looking to measure the impact of their craft and gain a better understanding of overall performance.
While we certainly should take the steps to measure marketing perform…
Continue reading "Are You Tracking Metrics That Mean Nothing?"Given all the competing ad content online, most online publishers have a hard time holding their audience’s attention. So how do you make your ads stand out from a sea of others? Do you use brighter colors? Create a better design? Use flash and great music? Taking a step back and looking at the…
Continue reading "Three Reasons Why Cost per Engagement Advertising Rules"Consumers are fickle for the most part. And we have technology to thank for that.
With the acceleration of technical shifts, consumers have been trained to expect the new, whether that means better, faster, shinier, or just different. The prevailing argument—that some consumers will gravitate t…
Continue reading "Why You Need to Focus on Your Customers’ Trigger Moments"Marketing data can be so exciting at first. You’re thrilled with it, look at it lovingly, find the magic within it. But the magic doesn’t last forever.
To let you know if your data is straying from you, the quick quide “Is Your Data Cheating on You” offers five ways to check. The signs will let y…
Continue reading "Free Friday: Find Out If Your Data Is Cheating on You"Google uses mind games to make sure that our sites are natural and clean. How does Google do this? Well, it plays on our reactions to fluctuations and puts time delays, strange results, and other things into the mix.
Check this patent pending from Google to get some insight into the games it pla…
Continue reading "Is Google Playing Mind Games With You?"As always, Google has been busy creating cloud-based tools in search of fresh revenue streams and adding market share. Some tools like Google Docs, Gmail, and Google Alerts are amazing, and some are not so amazing.
The newest tool is the Google Consumer Survey Tool, which extends the spirit of Ad…
Continue reading "Marketing Experts Speak Up Against Google’s Consumer Survey Tool"It seems every marketer is talking about “buyer personas” these days. But are they all spinning their wheels?
Unless you’ve interviewed buyers directly and have unearthed insights and trends in five key areas, you don’t know Jack.
According to Adelle Revella of the Buyer Persona Institute in h…
Continue reading "Are You Diving Deep Enough Into Your Buyers’ Heads? [B2B Forum Coverage]"The central question of modern marketing is: What do customers want out of branded touchpoints, and how can we, as marketers, meet their needs?
Increasingly, consumers demand offers, outreach, and an overall experience tailored to their preferences. They know we have data on them; they know…
Continue reading "Beyond Segmentation: Aim for Engagement Marketing"Feel caught in a stampede of data? To help you get control of data and herd it in the right direction, we’re offering a free seminar called “Data Wrangling: Solving Marketing’s Biggest Chore.”
The 60-minute free seminar provides tips and ideas for learning how to identify what you want to do wit…
Continue reading "Free Friday: Get Tips and Tricks for Wrangling Data"
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