Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
A guest post by Irv Shapiro of Ifbyphone.
Admit it: Sometimes, you get knots in your stomach when you think about trying to attach measurable outcomes to all of your company’s multichannel marketing campaigns.
The (sort of) good news is that you’re not alone. Even veteran marketers are h…
Continue reading "How to Find ROI in the Multichannel Marketing Haystack"Advice from Internet marketing pundits is becoming like rock and roll was to a previous generation—it sounds like just a bunch of noise. Every blog-as-media-outlet, thought-leader platform, and social technology company’s website screams top 10 ways to do this and how-to posts to do that.
And m…
Continue reading "The Questions I Would Ask If I Were Marketing Your Business"A guest post by Eric Anderson of White Horse.
Armed with smartphones and a determination to change the way they buy, shoppers are storming retail aisles. On-the-fly comparison-shopping, scanning, and research are creating new ways for marketers to influence in-aisle buying behavior. But as smartp…
Continue reading "6 Stats on In-Aisle Mobile [Infographic]"A guest post by Angus Glover Wilson of TagMan.
Companies doing business online have an obligation to meet do-not-track and user privacy standards—whether they like it or not. And with do-not-track-style legislation pending in the United States and Europe, it’s likely that laws will eventually…
Continue reading "Meet Customer Privacy Obligations Without Sacrificing Online Tracking"A guest post by Ifbyphone.
Do you know which of your marketing programs are working and which ones aren’t? If you are like most marketers, you continue to struggle with marketing measurement—despite the abundance of tools to help track success.
Part of the problem, as explained in the info…
Continue reading "How Marketers Are Measuring ROI [Infographic]"A guest post by Yo Noguchi of Benchmark Email.
In May 2011, the European Union made changes to how companies worldwide are allowed to collect or use information from web page visitors from Europe. The legislation, called the European e-Privacy directive, legally mandates that websites tracking u…
Continue reading "6 Important Rules for Marketing to Europe"A guest post by Jim Sterne of the Web Analytics Association.
In 2002, I ran the first eMetrics Summit: The Web Analytics Conference. In 2007, I changed the name to the eMetrics Marketing Optimization Summit. Why? Because web analytics is a just one piece of the puzzle.
What started as the t…
Continue reading "The 6 Most Important Online Marketing Metrics Ever"