I was a gift card virgin – until recently. Now, I will not use them anymore. Number one – they aren’t worth the trouble. Number two – they aren’t worth their full face value. There’s hidden info that consumers don’t know about until they try to use them, which brings me to number three – they’re…
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Wednesday, April 22, 2009
Monday, April 13, 2009
Is Negative Optioning Still a Viable Marketing/Billing Tactic?
I recently registered for a business summit that includes a year’s subscription to a national business publication. If I don’t want to receive this magazine, I need to send a copy of my registration e-mail to a third-party fulfillment company in order to get $12 refunded. What would you do? What do…
Continue reading "Is Negative Optioning Still a Viable Marketing/Billing Tactic?"