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“It’s party time! This Thursday’s online seminar is a cause for celebration around here, because it’s going to be the 100th added to our library. To mark the occasion, we’ve got an important topic, a very special presenter, and a surprise for you at the end of the broadcast.”
That was the email MP…
Continue reading "Pah-Tay Time: Our 100th Seminar Is Today!"I just received an email touting a download of some research that purported to give me proven strategies for success. Here’s an interesting question: Can any strategy be proven to be successful?
Sure, you can set up a strategy and see if it succeeds or not. But could you gather data from hundreds …
Continue reading "(Un)Proven Strategies"“Research finds price is the most important factor in consumer loyalty” This is the headline from a just-released report by DoubleClick and the e-tailing group, Inc. What I find most interesting is how this will undoubtedly make headlines among various media outlets without any serious thought into…
Continue reading "Is Price *Really* the Most Important Factor in Consumer Loyalty?"As someone who has dedicated themselves to marketing for the past 20 years, you might find it surprising to hear that I really don’t like certain marketers. These are the door-to-door solicitors that pass through my neighborhood every so often, and always come by right at dinnertime.
They are pedd…
Continue reading "How to Get Rid of Certain Marketers"