Wall Street analysts and traders have a new weapon at their disposal: news analytics. In an effort to keep up with the deluge of news, events and alerts, some investment firms are turning to machines to read and score news for sentiment and word counts. This information is then inserted into trading…
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Wednesday, August 26, 2009
Methods to Systematically Reduce Customer Choice
New research regarding online dating websites shows that when it comes to presenting customers with choices, in fact “less is more.” And while marketers inherently know that too much choice leads to cognitive meltdown, sometimes we’re confounded with the best way to remove options presented to…
Continue reading "Methods to Systematically Reduce Customer Choice"Wednesday, July 29, 2009
Zero Latency: The Next Arms Race
In the near future, your company may be competing with a computer. In fact, companies with the fastest computers, most sophisticated algorithms, technical know-how and most complete data sets will begin to separate themselves from competitors. In a world where milli-seconds will make or break your…
Continue reading "Zero Latency: The Next Arms Race"Tuesday, June 3, 2008
Are Marketing and Mathematics Getting Married?
Think marketing doesn’t have much to do with mathematics? An unseen mathematical world is giving some companies a competitive edge in better understanding customers. Indeed, companies across all industries are now capturing data and creating rich profiles of customers to “predict” their wants, needs…
Continue reading "Are Marketing and Mathematics Getting Married?"Tuesday, January 29, 2008
If You Can Read This, Thank an Algorithm
The next time your plane lands safely, your new car starts, or your package arrives on-time, either thank your lucky stars or thank an algorithm. Computer scientists and engineers are working closely with marketing professionals to use mathematics and today’s computational power to improve the…
Continue reading "If You Can Read This, Thank an Algorithm"