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I’m at the AMA Nonprofit Conference in Washington this week and the keynote speaker, Alan R. Andreasen, Professor of Marketing at Georgetown University, says that nonprofit and social marketers are potentially the BEST marketers because they have the toughest influence challenges. Now maybe you…
Continue reading "Nonprofit and Social Marketers Have the Toughest Challenges"Tags: Alan_R._Andreasen, nonprofit, nonprofit_marketing, nonprofit_organizations, social_marketing
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