Member Login | About Us | Members Benefits | PRO Members
MarketingProfs Daily Fix Blog
This week on the Marketing Smarts Podcast, we discuss the evolving relationship between agencies and clients in the era of social media. Our guest is Glenn Engler, CEO of Digital Influence Group, a full-service digital agency with “social media at the core” of everything they do.
The jumping-off …
Continue reading "How Social Media Is Changing the Agency/Client Relationship"Tags: Agency, digital agencies, integrated marketing, Social Media
Posted at: 2:03 pm in Advertising, Branding, Featured Posts, Social Media | Permalink | Comments (1) | Trackbacks (827)
Social and public relations/marketing on the corporate side and agency side are both unique. Processes are different, approval works in different ways. On the corporate side, I presented my boss with a social marketing strategy and was approved quickly. On agency side, it went through the approval…
Continue reading "Social In a Corporate (And Agency) World"Tags: Agency, corporate, Marketing, Social Media, social strategy, Strategy and Tactics
Posted at: 9:54 am in Branding, Campaign Management, Customer Relationships, Featured Posts, Headline, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (3) | Trackbacks (827)
As a public relations professional, it’s easy to get caught-up in the importance of a news release. You spend hours writing it and tweaking it; the client obsesses over every word of it; it becomes the focal point of your announcement.
This tends to apply to any document that gets put into formal …
Continue reading "The Perfect Pitch Isn’t a Template, It’s a Timeline"Tags: Agency, FriendFeed, monitoring, Pitching, Posterous, PR, Public Relations 2.0, Social Media, Twitter
Posted at: 10:00 am in Featured Posts | Permalink | Comments (5) | Trackbacks (827)
Login to Daily Fix | Contact the Editor | RSS/XML | Advertising
Copyright 2006-2012 © Marketing Profs, LLC | User Agreement | Privacy
