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What are the first words that pop into your head when someone says Gen Y? Go-getter, enthusiastic, tech-oriented? Entitled was more than likely among the more colorful adjectives. Those ‘My Kid is an an Honor Roll Superstar’ bumper stickers really went to our heads.
So, why should you want Gen Y …
Continue reading "‘Entitled’ Gen Y: How They Add to the Integrated Hybrid"Tags: agency dynamic, Gen-Y, integrated marketing, Public Relations
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