Many regular readers of The Daily Fix know about The Age of Conversation, the collaborative book of essays from more than 100 marketing bloggers, which came from an online conversation between Drew McLellan in Iowa and Gavin Heaton in Australia. The book, which we think was the first of its kind…Continue reading "The Age of Conversation… Again!"
Posts Tagged ‘age-of-conversation’
Wednesday, October 29, 2008
Tuesday, July 17, 2007
John Mackey, CEO of Whole Foods, has been busted. It seems he’s been blogging and commenting on chat lines for some time, hiding his identity and posting comments praising Whole Foods and sometimes knocking the competition.
Sneaky and unethical? For sure. Embarrassing, now that he’s been outed? Ye…Continue reading "Whole Foods CEO: Busted!"
Monday, July 16, 2007
You might have heard I’m a fan of books. Actually, I’m a fan of sharing knowledge. For me, the real benefit of books isn’t in the read but in the ideas they generate. Why? Because as marketers we are our ideas. We get paid (and, sometimes, pressured) to think up new ideas and implement them every…Continue reading "A Conversation Begets a BIG Idea (and a Brilliant Book)"