Sign twirlers, also known as “human directionals,” are everywhere as I drive down a busy boulevard in my hometown of San Diego. Some twirlers are dressed in bright colors, some are actively twirling their signs–while others look like they could care less. Is sign twirling an effective form of…
Continue reading "Sign Twirling–Art Form or Advertising?"Posts Tagged ‘Advertising’
Tuesday, June 5, 2007
Monday, May 21, 2007
Got A Problem? Blame The Marketers!
We marketers need to start taking responsibility for everyone else’s actions. Went into bankruptcy? It must be our fault. Your husband cheated? A marketer must have made him do it. Your kid is fat? Nope, it’s not your fault, dear parent. A marketer force fed her that happy meal twice daily for a…
Continue reading "Got A Problem? Blame The Marketers!"Wednesday, May 16, 2007
Marketers Don’t Like Ads?
Recently I examined the top 25 marketing blogs on the web, as stated by The Viral Garden.
The results were interesting to say the least. Specifically, there’s one stat that I wanted to focus on, and that was that only 8 out of the 25 marketing blogs chose to include ads on their blog.
This got me …
Monday, May 14, 2007
Business Without Trust is Bad Business
Most of us learned in Business 101 or during on-the-job training that businesses have to build market trust and credibility in themselves as well as their products and services. If we succeed in doing so, business grows. If we fail to do so, business doesn’t grow or at best grows slowly. But how do…
Continue reading "Business Without Trust is Bad Business"Friday, May 11, 2007
Marketing Poetry Slam
When’s the last time you read a poem inspired by marketing? Perhaps… never?
Innocent Times
When doctors puffed their cigarettes and fat
Advanced unchecked, invading hordes of hearts,
When cheap thermometer and thermostat
Leaked jets of mercury like poison darts,
When every shoe store’s miracle m…
Wednesday, May 2, 2007
Bashing Your Competition
I don’t watch much TV, but lately I’ve been noticing a lot of ads on the tube where companies call out their competition. And I have to tell you, it’s just one of those things that gets all stuck in my craw. So I have to ask: Why?
Why would you spend your ad dollars talking about your competition?…
Continue reading "Bashing Your Competition"Tuesday, May 1, 2007
Are U Anal about the Direct Mail You Receive?
I’m one of those anal marketers who loves receiving direct mail each day. I review the contents as if I were giving them a marketing grade. (Must be the former teacher in me.)
So far this week, I received a personalized letter from a local couple advertising their real estate services. Let me shar…
Continue reading "Are U Anal about the Direct Mail You Receive?"Friday, April 13, 2007
Imus Deserves the Backlash He Got
I had another post ready to go, but all of my good friends asked me to make a post on Don Imus. Why? Those of you that know me for a while, know that I’ve been a huge supporter of The Rutgers Women’s Basketball Team since about 1986 or so.
Back in my college days, the men’s basketball team was a…
Continue reading "Imus Deserves the Backlash He Got"