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MarketingProfs Daily Fix Blog
I have a confession to make. I didn’t have my article ready to post in this space until early this Friday morning. And, as I was climbing out of bed to write, my wife rolled over and asked, “Time to make the donuts?”
“Time to make the donuts” is the phrase Fred the Baker would repeat in a somber …
Continue reading "Time to Make the Donuts"Duane Reade is a uniquely New York retailer. With almost 250 stores across New York city and state, this drugstore chain has evolved as consumers have. No longer just a pharmacy, Duane Reade has methodically repositioned itself as a store with a pharmacy.
By adjusting its product assortments to …
Continue reading "Duane Reade Channels New York"In an increasingly complex world, it’s hard to be simple. Yet, most of us are hungering for simplicity in our hectic lives.
New York City start-up company Help Remedies recently entered the marketplace with six over-the-counter (OTC) products and a decidedly unconventional approach to health ca…
Continue reading "Helping Make Medicine Friendlier"Ford seems to be doing a lot of things well these days. Its sales bear this out. For one thing: Ford is building smaller, more fuel-efficient cars, and they even bested Toyota for quality—before Toyota’s recent woes manifested themselves. For another, the integration of modern interactive media…
Continue reading "This Isn’t Your Daddy’s Mustang"How flexible are your product offerings to customer modification? Can your customers customize your products to make them their own?
In the book The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape, author Robyn Waters writes about how we humans have the desire to fit…
Continue reading "Handing Customers the Keys to Your Factory"Are you a conscientious marketer? I don’t mean, are you “green” or eco-friendly … although that’s part of it. I mean, when you build your marketing programs and consumer promotions, do you pay as much attention to customer needs as you do meeting sales marketing goals?
As marketers, our primary…
Continue reading "3 Tips for Being a More Conscientious Marketer"I attend a lot of marketing conferences where I hear over-excited pitch people telling me all about The New Thing that will Change Every Paradigm Forever. So much over-enthusiasm can jade just about anyone, so it was with relief that I joined a much more sober group for their conference. I…
Continue reading "Rethinking Normal: The Newest in Marketing Research From the ARF’s Annual Conference"
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