MarketingProfs Daily Fix Blog

Posts Tagged ‘Advertising’

Friday, May 27, 2011

Likes, iPads & Male Pattern Balding: Target an Older Generation

A guest post by Spencer Broome of MediaFiche.

Since the 1960s, when advertising began targeting the growing Baby Boom generation, young people have been the apple of every marketer’s eye. The prevailing wisdom is that when a brand aligns itself with young people, the brand is hip, fresh, or as Da…

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Tags: Advertising, customers, Marketing
Posted at: 10:20 am in Advertising, Customer Behavior, Featured Posts, Headline, Marketing, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1317)

Tuesday, March 8, 2011

You Scratch My Virtual Back, I’ll Scratch Yours

A guest post by Duncan Heath of Extreme Sports Trader.

The “Pay with a Tweet” marketing model is a relatively recent, but highly effective, form of viral marketing that revolves around the concept of paying for a product or service with a social mention. As the name suggests, it started on Twitte…

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Tags: Advertising, Blogging, customers, Innovation, Marketing
Posted at: 11:58 am in Content, Customer Relationships, Featured Posts, Headline, Marketing, Product and Services Marketing, Promotional Strategies, Social Media, Strategy and Tactics | Permalink | Comments (4) | Trackbacks (1317)

Friday, January 28, 2011

You’re Writing Ads … and You Didn’t Even Know It

You’ve had a crazy work day, so you pop into the Mega Mocha World for your favorite blended drink. Just because you want to connect with friends, you write about the mocha minute on your Facebook Wall. That sentence you posted may have put an advertising machine in motion.

Now, Mega Mocha World h…

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Tags: Advertising, customers, Facebook, social_media, Strategy and Tactics
Posted at: 11:54 am in Advertising, Content, Customer Relationships, Ethics, Featured Posts, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1317)

Tuesday, January 25, 2011

Don’t Diss Dads; They’re Shoppers, Too

For eons, it seems, advertisers have focused on moms as the primary shoppers in their households. Influencing them was always job No. 1. For good reason. At the same time, dads have either been portrayed as clueless in a gently ribbing manner; or they’re just plain invisible. Of course,…

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Tags: Advertising, marketing message, target marketing
Posted at: 11:56 am in Featured Posts, Marketing | Permalink | Comments (2) | Trackbacks (1317)

Friday, January 14, 2011

What Are You Doing? And Why Are You Doing It?

Some years ago, I was listening to a taped presentation by an educator, who was advocating the rather unconventional notion that we should adapt our teaching style to the child’s learning style.

She summed up her approach by asking this rather simple, but profound question: “What’s the po…

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Tags: Advertising, Branding, Marketing
Posted at: 11:49 am in Branding, Featured Posts, Headline, Marketing, Product and Services Marketing | Permalink | Comments (7) | Trackbacks (1317)

Monday, December 20, 2010

The Best B2B Marketing Ideas of 2010

A guest post by Jeff Ogden, president of Find New Customers

Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., (like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Enter…

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Tags: Advertising, Branding, Innovation, Marketing, Social Media, Strategy and Tactics
Posted at: 12:43 pm in Advertising, Branding, Featured Posts, Headline, Marketing, Marketing Thought Leadership, Social Media | Permalink | Comments (8) | Trackbacks (1317)

Wednesday, November 3, 2010

Fascinate: 7 Triggers to Persuasion & Captivation

Fascination plays a role in every type of decision-making, such as the brands you choose, the songs you remember, the person you marry, and the employees you hire. What makes something (or someone) fascinating? According to Sally Hogshead, author of “Fascinate: Your 7 Triggers to Persuasion and…

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Tags: Advertising, brands, captivation, Customer Behavior, Fascinate, Marketing, Marketing Tools, Persuasion, Sally Hogshead, triggers
Posted at: 11:40 am in Branding, Customer Behavior, Featured Posts, Headline, Marketing, Marketing Thought Leadership, Marketing Tools | Permalink | Comments (5) | Trackbacks (1317)

Friday, October 22, 2010

Are You Really Marketing—or Just Advertising?

I was at a small conference break-out session a little while back when a colleague and I started chatting. He works in a particular line of lighting at a major manufacturer. We were talking about the merits of that lighting versus other types. I commented that the better of the two options would be…

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Tags: Advertising, Marketing, Strategy and Tactics
Posted at: 12:08 pm in Direct Marketing, Featured Posts, Marketing, Segmentation and Targeting, Strategy and Tactics | Permalink | Comments (8) | Trackbacks (1317)