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MarketingProfs Daily Fix Blog
Marketers have long developed strategies and tactics to turn young children into brand-conscious consumers. Exposed to TV and radio from a young age as well as new digital platforms, kids are fair game for marketers who seek to make brand devotees out of the most susceptible demographics.
Accordi…
Continue reading "New Study: Brands Want Your Babies"Are we aware of the psychological tricks and traps some marketers use to lure us into purchasing specific brands? Just because most of us at the Daily Fix are involved in marketing doesn’t mean that we can’t be affected by our colleagues’ ruses.
No matter how smart we think we are, I guaran…
Continue reading "Are We Being Brandwashed?"A guest post by Chris Wise of Customer Rave.
There’s no secret that many new business ideas never get off the drawing board. The risks and initial investments are just too great for the majority of new business ventures. However, I will reveal a few secrets that most people don’t realize they…
Continue reading "How to Research Your Idea (& See If It’s Any Good!)"A guest post by Jamie Klemcke of QuantumDigital.
As a direct mail marketer, it’s ingrained in me to say that any marketing campaign should include direct mail. In reality, brands will get the greatest return when they use direct mail intelligently.
Direct mail also works best when used in co…
Continue reading "Make Your Direct Mail Work Better, Stronger, Faster"Okay, we all get that advertising generates an important revenue stream. There are plenty of online sites with a plethora of ads, and God forbid if you wand over them with your mouse! Pop-ups galore.
How annoying is it when you’re in the midst of reading an article and an ad pops up? Or the fig…
Continue reading "Can We Have Sites Without Annoying Pop-ups & Ads, Please?"A guest post by Paul Prisco of Dog Food Design.
Consider the fact that by 2030 Baby Boomers will outnumber those less than 20 years of age. Not so youthful or sexy for the future of America? Right now, there are almost 80 million baby boomers (and growing) with a huge capacity to drive consumer …
Continue reading "3 Tips to Get the Baby Boomers to Love Ya"If you’re a marketer and you haven’t already, it’s time for you to get real about the Latino market.
No doubt you’ve seen or heard the news about the most recent Census. The data indicates that the Latino population jumped from 12.5% of the total U.S. population in 2000, up to 16.3% in 2…
Continue reading "Ignore the Latino Market at Your Own Peril"A guest post by Aman Basanti of Age of Marketing.
In the hit sci-fi thriller “Inception,” business mogul Saito wants to plant an idea in his rival’s mind. He wants him to sell off his freshly inherited business empire. So he brings in a team of master dream thieves led by Don Cobb (Leonardo DiC…
Continue reading "The Dream Thief, the Economist & the Art of Planting Ideas"A guest post by Tara Hornor of PrintPlace.com.
Even though so much of marketing is done online now, the traditional 2.5”x3” business cards are still as significant as they have ever been. This tiny billboard that represents your business will stay in the hands of your potential customers for …
Continue reading "5 Ways to Improve Your Business Cards (Remember Those?)"A guest post by Jonathan Lewis of McKee Wallwork Cleveland Advertising.
Political correctness in advertising is like a blow horn at the orchestra—stifling, out of place and a creativity killer. For all of the advertising industry’s grand soapboxing about big ideas and creative excellence, I…
Continue reading "I’m Afraid to Write This Article (And That’s the Problem)"
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