MarketingProfs Daily Fix Blog

Posts Tagged ‘Advertising’

Wednesday, August 15, 2012

Are You Marketing Like a ’60s Ad Man? Seven To-Don’ts From the 1960s [Slide Show]

Education is a journey, not a destination. So, why do so many marketers forget to remain learning and keep their marketing skills up to date?

Unfortunately, myriad marketers are still working with outdated info and approaches from the pre-digital era.

To contrast marketing in the past and mark…

Continue reading "Are You Marketing Like a ’60s Ad Man? Seven To-Don’ts From the 1960s [Slide Show]"

Tags: Advertising, Content, Content Marketing, Marketing, MarketingProfs, Social Media, Strategy and Tactics
Posted at: 9:54 am in Content, Content Marketing, Featured Posts, General Management, Headline, Marketing, Social Media, Strategy and Tactics, Tradeshows and Seminars | Permalink | Comments (13) | Trackbacks (1288)

Wednesday, August 1, 2012

Can Humor Undermine Your Message?

I was talking to my brilliant friend, James Intriligator, and he was explaining why advertisers need to be careful using humor in their ads. As entertaining or outright funny as an ad may be, the joke can distract from the message.

The example Intriligator used was a commercial in which the punch…

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Tags: Advertising, Baratunde Thurston, humor, Marketing Smarts, Marketing Strategy
Posted at: 1:10 pm in Advertising, Content, Ethics, Featured Posts, Marketing, Marketing Smarts | Permalink | Comments (2) | Trackbacks (1288)

Wednesday, July 11, 2012

Five Successful Ways to Use QR Codes

A guest post by Sherry Orel of Brand Connections.

QR codes were starting to get a bad rap because marketers were using them so mindlessly. Now, we are finally beginning to see some good examples of how the codes can help further a brand story.

The change in useless to useful action codes has b…

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Tags: Advertising, Content, customer experience, Marketing, QR codes, Social Media, Strategy and Tactics
Posted at: 2:05 pm in Advertising, Content, Customer Behavior, Customer Relationships, Featured Posts, Graphic Design and Packaging, Marketing, Social Media, Strategy and Tactics | Permalink | Comments (5) | Trackbacks (1288)

Thursday, July 5, 2012

Brands and Bands: Four Tips for Making Social Music Marketing Work for You

A guest post by Kimberly Thompson of Sonicbids.

Did you see the amount of excitement, analysis, and curiosity that the season premiere of “Mad Men” provoked among marketing professionals—and pretty much everyone else in the media business? And what really lit up the social channels was the epis…

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Tags: Advertising, Innovation, Marketing, Social Media, social music marketing, Strategy and Tactics
Posted at: 10:00 am in Advertising, Branding, Customer Relationships, Featured Posts, Headline, Marketing, Marketing Tools, Promotional Strategies, Social Media, Strategy and Tactics | Permalink | Comments (0) | Trackbacks (1288)

Monday, June 4, 2012

To Grow Revenue, Create a Revenue Department [Infographic]

Your marketing and sales departments are no longer aligned with the way buyers make purchase decisions.Consider the following facts.

In 2011, one in four new purchases started with an Internet search.
42% of US households report they skip commercials when watching shows on their DVRs.
It is …

Continue reading "To Grow Revenue, Create a Revenue Department [Infographic]"

Tags: Advertising, Content, Innovation, Lead Generation, Marketing, Marketing Strategy, Strategy and Tactics
Posted at: 1:08 pm in Advertising, Content Marketing, Featured Posts, Integrated Marketing Communications, Marketing Strategy, Sales | Permalink | Comments (0) | Trackbacks (1288)

Wednesday, May 9, 2012

Three Tips to Inspire More Clicks in PPC Campaigns on Google

A guest post by Ann Ehnert.

Pay-per-click (PPC) campaigns in Google provide great opportunities for businesses to appear in search results for targeted keywords and to direct visitors to landing pages. But the optimization fun doesn’t (and shouldn’t) stop there.

After your team optimizes a…

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Tags: Advertising, Google, Marketing
Posted at: 10:03 am in Featured Posts, Headline, Marketing, Marketing Tools, SEO Marketing, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1288)

Tuesday, May 1, 2012

Four Ways to Tune Into Your Radio (Yes, Radio) Listeners

With all the buzz about social media, it’s easy to forget the tried and true advertising tactics like radio advertising. But radio can be a very cost-effective and action-inducing method of connecting to new customers and re-connecting to those who already love your company.

Of course, there ar…

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Tags: Advertising, customer experience, Marketing, Radio
Posted at: 10:04 am in Advertising, Featured Posts, Headline, Marketing, Strategy and Tactics | Permalink | Comments (1) | Trackbacks (1288)

Wednesday, February 8, 2012

5 Super Bowl XVLI Ads That Could Have Been Improved with a Mobile Call-to-Action

Marketers buy into the Super Bowl telecast because it is the one time of the year when consumers are actually tuning in to commercials instead of muting the volume or fast-forwarding on their DVR.

Here’s an old school recipe for success:

One part new product or service offering upgrade
…

Continue reading "5 Super Bowl XVLI Ads That Could Have Been Improved with a Mobile Call-to-Action"

Tags: Advertising, customers, Marketing, Mobile Marketing, Social Media
Posted at: 10:49 am in Advertising, Featured Posts, Headline, Marketing, Mobile Marketing, Product and Services Marketing, Promotional Strategies, Social Media, Strategy and Tactics | Permalink | Comments (2) | Trackbacks (1288)

Friday, November 4, 2011

How to Be Authentic to Your Customers

A guest post by Sherry Orel of Brand Connections.

It’s a word that gets flung around a lot in our business: authenticity. Mostly, authentic is used by social media pros to mean “transparent.”

It’s true that a consumer can gain a brand’s trust online when they think they’re speaking…

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Tags: Advertising, Branding, customer experience, Marketing
Posted at: 10:01 am in Branding, Customer Relationships, Featured Posts, Headline, Marketing | Permalink | Comments (6) | Trackbacks (1288)

Tuesday, October 25, 2011

New Study: Brands Want Your Babies

Marketers have long developed strategies and tactics to turn young children into brand-conscious consumers. Exposed to TV and radio from a young age as well as new digital platforms, kids are fair game for marketers who seek to make brand devotees out of the most susceptible demographics.

Accordi…

Continue reading "New Study: Brands Want Your Babies"

Tags: Advertising, Branding, Marketing
Posted at: 1:34 pm in Customer Relationships, Ethics, Featured Posts, Marketing Strategy, Segmentation and Targeting | Permalink | Comments (8) | Trackbacks (1288)