A recent Forbes article described Millennials as elusive, self-involved, opinionated, and impatient. The Millennial economy is a “participation economy.” In other words, Millennials want to play a role in every aspect of your business—from product development to marketing and the customer…
Continue reading "Can Your Campaign Appeal to Millennials and Baby Boomers? (Maybe If the Karate Kid’s Mom Helps Out)"Posts Tagged ‘Advertising’
Wednesday, May 22, 2013
The Poorly Run AdWords Account: An eBay Case Study
Recently, eBay announced that the company is pulling the plug on its AdWords account and pointed to its recent research that paid ads don’t work.
A lot of things don’t work when you don’t use them properly (you can’t take a shower in your dishwasher), however, and eBay seems to have cond…
Continue reading "The Poorly Run AdWords Account: An eBay Case Study"Friday, January 25, 2013
Clarifying the Blurry Line Between Advertising and Editorial
In this week’s episode of Marketing Smarts, Bob Cohn, editor of The Atlantic Digital, called “the independence of editorial from business… a hallmark of good journalism.” He also noted, however, “There are those who think that wall is not quite as sturdy in the digital world.”
Consider the rece…
Continue reading "Clarifying the Blurry Line Between Advertising and Editorial"Thursday, November 29, 2012
Why Digital Agencies Are Poised to Take Over the Ad Market
For the last several years, ad agencies and holding companies have boldly and stridently bought digital marketing firms to add to their coffers.
In most cases, the acquired talent is subsequently sequestered in one area of the office—if not in a completely separate location—to do their “mag…
Continue reading "Why Digital Agencies Are Poised to Take Over the Ad Market"Tuesday, November 20, 2012
Three Reasons Why Cost per Engagement Advertising Rules
Given all the competing ad content online, most online publishers have a hard time holding their audience’s attention. So how do you make your ads stand out from a sea of others? Do you use brighter colors? Create a better design? Use flash and great music? Taking a step back and looking at the…
Continue reading "Three Reasons Why Cost per Engagement Advertising Rules"Wednesday, August 29, 2012
Introducing the New MarketingProfs Affiliate Program
We hear all the time from you, our subscribers, fans, and followers who read—and often love—MarketingProfs content. (Thank you!)
Many of you regularly refer to MarketingProfs content—referencing and quoting our articles, newsletters, posts, and podcasts. Some of you have asked about the opp…
Continue reading "Introducing the New MarketingProfs Affiliate Program"
