Wednesday, March 12, 2008

What’s Next for Marketing? Reality Mining

What does your mobile phone usage say about you? Probably a lot more than you think. Mobile phone operators are using advanced analytics to “mine” call detail records hoping to use the information to improve service quality and create more personalized and relevant offers. But that’s old hat…

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Tags: advanced analytics, algorithms, data collection, data mining, GPS, location based services, personalization, prediction, privacy issues, reality mining, social network analysis, Social networking
Posted at: 11:11 am in Ethics, Featured Posts, Marketing, Marketing Leadership, Segmentation and Targeting | Permalink | Comments (33) | Trackbacks (93)