AdAge has been beating up on social media lately. Matt Creamer wrote last week that popularity doesn’t lead to influence or sales. In the current issue, Rance Crain, who admits that the topic confuses him, writes “advertisers don’t even know what the primary purpose of social media is…
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Tuesday, January 12, 2010
Where Is Cause Marketing Heading In 2010?
In a recent Advertising Age article, Mike Swenson says that cause marketing is becoming a mature marketing option. Even when marketing budgets were tighter in 2009, we saw even more cause marketing partnerships launch. So, where is it heading in 2010 and what should you know?
Swenson predicts:
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