In Western countries where internet and social media marketing is the hot topic, some marketers have called a time of death for the traditional 4Ps. And while marketers in Western countries debate whether the 4Ps are pertinent in their markets, Chinese retailers are discovering that the traditional…
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Wednesday, April 8, 2009
Thursday, March 29, 2007
The Forgotten ‘P’ Makes a Comeback
As marketers we’ve been raised on the 4 Ps, and in fact some authors have suggested new Ps. Of the traditional 4 Ps most marketers are consumed with “Promotion” and “Product,” and fewer yet focus on “Place.”
However, it seems “Price” gets the short end of the stick time and again. Those days are…
Continue reading "The Forgotten ‘P’ Makes a Comeback"