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Nearly two-thirds (63 percent) of American adults listen to the radio every day, according to a new poll by American Media Services.
The poll, of 1,017 adults, found that 72 percent of respondents say they listen to radio at least as often as they did five years ago, if not more, MediaPost writes.
Adults 25-34 listen to radio more often than other adults, according to the survey, with 79 percent saying they listen every day.
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