(MediaBuyerPlanner) An ad spotted in a Toronto subway for the new Lord of the Rings musical distributes a free ringtone from the musical to those passing by who activate their bluetooth or infrared and successfully point it at the Elvish Bluetooth Relic, writes Jon Hung on the Nuosis blog (via Adrants).
Those people who are unsuccessful at pointing their Bluetooth at the correct spot just hear a bunch of troll moans and groans.
A new addition to the services of the interactive team, Portfolio is proud to unveil its new Bluetooth advertising service. We can now offer businesses and organisations the tools to engage with their customers and clients using the latest advertising medium. Bluetooth messenging allows businesses to send opt-in offers, marketing, video and images directly to people’s mobile phones. It is also a powerful tool for large festivals, conferences and public spaces enabling organisers to create “Hotspots” to give out advice and direction.
We are currently working with a local pub to run a series of adverts leading up to the World Cup. These promote the pub’s facilities and special World Cup events. Feedback so far has been excellent and it’s created quite a buzz among the customers. We are also in talks with a local authority, several bar chains and an international yacht racer (see our other news!) so watch out for more of our Bluecampaigns!
More information can be found at:
http://www.bluetooth-advertising.co.uk