Comments on: Surprise! We’ve All Been ‘Google-ized’

By: jeanne bliss

jeanne bliss — Thu, 01 Feb 2007 19:29:37 +0000

I’m being very thoughtful about the question if Google is “staying hungry.” Stephen, you caught me thinking more on that. I sure hope so. The corporation has a way of wrestling the guts out of people when it gets too big, and well, corporate.
I did think that YouTube and Wikipedia emerging as strong brands really says something about our ability to shift pretty readily into what we define as consumers as a ‘product.’ Essentially these are intangible services that have connected emotionally with people and most importantly, changed the way they live parts of their lives.
Regarding Starbucks, I really, really hope that they don’t lose their “Star-buckness”. Hopefully there’s someone there who is the conscience of the company or the guru of culture to make sure that they stay true to what made scores of customers true to them.

By: Paul (from Idea Sandbox)

Paul (from Idea Sandbox) — Wed, 31 Jan 2007 15:16:52 +0000

Go Starbucks!

By: Claire Ratushny

Claire Ratushny — Tue, 30 Jan 2007 17:01:32 +0000

Hi Jeanne,
Interesting post. I did see the results of the Interbrand survey this week.
It can be viewed by everyone by going to http://www.brandchannel.com
Interbrand noted that Google was #1 internationally, yet the brand didn’t make it into the top five when broken down into the following polling regions: Europe/Africa,Asia/Pan Pacific or Latin America. And it was #3 in the U.S./Canada region. Interesting. Apparently, lots of North Americans voted heavily for it. . .
On another note, these were the top 5 brands collectively:
Google, Apple, You Tube, Wikipedia (Allen Weiss’s favorite) and Starbucks. Any comments from your readers about those?

By: Stephen

Stephen — Tue, 30 Jan 2007 16:20:11 +0000

Do you really believe that Google is “staying hungry.” Sometimes, I wonder if they are. I’m a fan of Google, but, I’m a bigger fan of innovation. To me it seems as if Google is begin to spread itself a bit thin and lose their focus. To use an old expression I’d say they are starting to look like “a jack of all trades and a master of none.”