According to Interbrand we’ve all been “googled” this past year. Google has landed the top spot as our favored brand….
Who doesn’t rely on this new way of living our life? Even my 72-year-old mom (bravo to her) uses Google News alerts to help me stay on top of my business.
So now that “google it” has become a part of our new vernacular, will they go the way of “kleenex” and become a generic term to define a specific action?
I think not. Google is edgy, stays hungry and keeps on moving. Thanks goodness all of ecommerce has Google nipping at their heels. It will keep everyone wanting more and consumers reaping the benefit.
Hurrah!
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Do you really believe that Google is “staying hungry.” Sometimes, I wonder if they are. I’m a fan of Google, but, I’m a bigger fan of innovation. To me it seems as if Google is begin to spread itself a bit thin and lose their focus. To use an old expression I’d say they are starting to look like “a jack of all trades and a master of none.”
Hi Jeanne,
Interesting post. I did see the results of the Interbrand survey this week.
It can be viewed by everyone by going to http://www.brandchannel.com
Interbrand noted that Google was #1 internationally, yet the brand didn’t make it into the top five when broken down into the following polling regions: Europe/Africa,Asia/Pan Pacific or Latin America. And it was #3 in the U.S./Canada region. Interesting. Apparently, lots of North Americans voted heavily for it. . .
On another note, these were the top 5 brands collectively:
Google, Apple, You Tube, Wikipedia (Allen Weiss’s favorite) and Starbucks. Any comments from your readers about those?
Go Starbucks!
I’m being very thoughtful about the question if Google is “staying hungry.” Stephen, you caught me thinking more on that. I sure hope so. The corporation has a way of wrestling the guts out of people when it gets too big, and well, corporate.
I did think that YouTube and Wikipedia emerging as strong brands really says something about our ability to shift pretty readily into what we define as consumers as a ‘product.’ Essentially these are intangible services that have connected emotionally with people and most importantly, changed the way they live parts of their lives.
Regarding Starbucks, I really, really hope that they don’t lose their “Star-buckness”. Hopefully there’s someone there who is the conscience of the company or the guru of culture to make sure that they stay true to what made scores of customers true to them.