MediaBuyerPlanner: The September issue of Conde Nast’s Vogue is fatter than ever, weighing in at more than 100 pages bigger than last year. It also contains a record 727 advertising pages, according to The New York Times.
Vogue launched a broadband channel, ShopVogue.tv, with the September issue that helped it to sell ads. Advertisers purchasing an ad page in the issue were offered inclusion on the site, while those that bought multiple page spreads could host additional content like videos. The channel, which serves as an entertainment destination and a shopping site, includes links to purchase the products that are featured in the magazine’s print ads.
The channel launches with 240 minutes of video featuring fashion shows, fashion ad campaigns and serials created for the channel by Vogue. Visitors can search by brand, trend, department and price.
New content will be added to the site for holiday shopping season.
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