http://www.mpdailyfix.com/successfully-managing-frenemies-an-interview-with-targets-interactive-creative-director/?utm_source=rss&utm_medium=rss&utm_campaign=successfully-managing-frenemies-an-interview-with-targets-interactive-creative-director Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/successfully-managing-frenemies-an-interview-with-targets-interactive-creative-director/comment-page-1/#comment-33830 Rick Deckard Fri, 09 Jan 2009 04:09:14 +0000 http://www.mpdailyfix.com/successfully-managing-frenemies-an-interview-with-targets-interactive-creative-director/#comment-33830 Stumbled upon this and had a great laugh. None too ironic that Mr. Thornswood is interviewed for this article as he's an expert at making enemies. Stumbled upon this and had a great laugh. None too ironic that Mr. Thornswood is interviewed for this article as he’s an expert at making enemies.

]]> http://www.mpdailyfix.com/successfully-managing-frenemies-an-interview-with-targets-interactive-creative-director/comment-page-1/#comment-33829 Kevin McElroy Wed, 12 Mar 2008 03:46:04 +0000 http://www.mpdailyfix.com/successfully-managing-frenemies-an-interview-with-targets-interactive-creative-director/#comment-33829 I think the term 'frenemies' is completely relative. Working at a larger agency affords you the opportunity to spread the work around much easier than a smaller shop. Establishing these relationships is an integral way to keep the work flowing, even if the 'frenemy/partner' directly competes with your core competency. I can see the tendency to label others in our space as competitors, but really see those who hold the relationship with the client as the true leaders. I think the term ‘frenemies’ is completely relative.
Working at a larger agency affords you the opportunity to spread the work around much easier than a smaller shop. Establishing these relationships is an integral way to keep the work flowing, even if the ‘frenemy/partner’ directly competes with your core competency.
I can see the tendency to label others in our space as competitors, but really see those who hold the relationship with the client as the true leaders.

]]> http://www.mpdailyfix.com/successfully-managing-frenemies-an-interview-with-targets-interactive-creative-director/comment-page-1/#comment-33828 Dusan Vrban Tue, 11 Mar 2008 09:12:35 +0000 http://www.mpdailyfix.com/successfully-managing-frenemies-an-interview-with-targets-interactive-creative-director/#comment-33828 From my expirinces it really depends on the project manager's experience and knowledge as well as on the agencies people. The projects are mostly much better and all the partners learn a lot from such work if they are willing to. Yet it has it's negative aspects. If I get a feeling that there's not enough professionalism in the work (people are sometimes just creative but that's not enough and even not good), I waste a lot of time in explaining the things. It is "free education" for some. :-) The problem? I can't buy socks from those hours. :-) From my expirinces it really depends on the project manager’s experience and knowledge as well as on the agencies people.
The projects are mostly much better and all the partners learn a lot from such work if they are willing to.
Yet it has it’s negative aspects. If I get a feeling that there’s not enough professionalism in the work (people are sometimes just creative but that’s not enough and even not good), I waste a lot of time in explaining the things. It is “free education” for some. The problem? I can’t buy socks from those hours.

]]> http://www.mpdailyfix.com/successfully-managing-frenemies-an-interview-with-targets-interactive-creative-director/comment-page-1/#comment-33827 Valeria Maltoni Mon, 10 Mar 2008 15:43:22 +0000 http://www.mpdailyfix.com/successfully-managing-frenemies-an-interview-with-targets-interactive-creative-director/#comment-33827 I have managed virtual agencies - free agents and consultants with deep and broad experience after years of working both on the corporate side and for agencies. In this scenario I am the lead with a senior copywriter as my right arm and a creative director as a close second. I've been doing it for years - due to budget cuts, and frankly the inability of an agency to see the world from where I sit. Those who can work collaboratively get to participate to the work. They also get to learn and grow - I am very keen on sharing across companies. The future is more and more for teams by design. I have managed virtual agencies – free agents and consultants with deep and broad experience after years of working both on the corporate side and for agencies.
In this scenario I am the lead with a senior copywriter as my right arm and a creative director as a close second. I’ve been doing it for years – due to budget cuts, and frankly the inability of an agency to see the world from where I sit.
Those who can work collaboratively get to participate to the work. They also get to learn and grow – I am very keen on sharing across companies. The future is more and more for teams by design.

]]> http://www.mpdailyfix.com/successfully-managing-frenemies-an-interview-with-targets-interactive-creative-director/comment-page-1/#comment-33826 Jesse Kanclerz Mon, 10 Mar 2008 14:14:50 +0000 http://www.mpdailyfix.com/successfully-managing-frenemies-an-interview-with-targets-interactive-creative-director/#comment-33826 How about going further than just setting clear expectations. Why not use incentives and disincentives to foster collaboration among frenemies? For instance, set the expectation that if you see a single, unified concept you will raise each agencies budget for their part of the project by X amount. Vice versa, you will reduce budgets, set constraints on both for producing disjointed concepts. Has anyone ever tried this and met with success? How about going further than just setting clear expectations. Why not use incentives and disincentives to foster collaboration among frenemies?
For instance, set the expectation that if you see a single, unified concept you will raise each agencies budget for their part of the project by X amount.
Vice versa, you will reduce budgets, set constraints on both for producing disjointed concepts.
Has anyone ever tried this and met with success?

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