MarketingProfs

MarketingVOX: Mexican elites’ attitudes toward media and brands and lifestyle information are part of the inaugural Synovate PAX Latin America Media Survey of affluent consumers in leading Latin American economies – Argentina, Brazil, Mexico – by Synovate, the market research arm of Aegis Group, writes MarketingCharts.
The Synovate study examined media consumption, including television viewing, newspaper readership and internet usage:
TV channel viewing

Daily newspaper readership

Internet usage
According to Synovate: One of four Mexicans with internet access has purchased something online in the past 12 months; in particular, Top Management is more likely to book airline tickets and hotel reservations online; and airline tickets and music were the most popular online purchases.

Synovate’s research also covers products and services consumed by affluent Mexicans as well spending and lifestyle data; MarketingCharts offers more findings from that research, here.