MarketingVOX: A new study by Leichtman Research Group finds that over 40 percent of men aged 18-34 watch online videos on a daily basis.
The study, entitled Emerging Video Services, found that while men aged 18-34 only made up 14 percent of the study’s sample, 41 percent of this group consumed online video on a daily basis, MediaPost reports. The study also found that while total online video usage increased last year, that the percentage of adult online video viewers remains relatively unchanged.
Other key findings include:
- Men aged 18-34 represent over two-thirds of adults who view YouTube and other user-generated content daily
- Only8% of those who watch video online strongly agree that they now watch TV less often
- 4% of all adults over age 18 in the United States watch video online at home daily and an additional 14% at least once a week.
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- Advertisers Seek but Can’t Find Enough Online Video
- Borrell: In Local Online Video, TV Sites Lag Print Pubs’
- Veoh Launches ‘Next-Gen’ Online Video Platform
- About.com Adds Hundreds of Videos to Retain Audience
- Advertising.com Online Video Study: Two-Thirds View Vids
