MediaBuyerPlanner: Free shipping, the most-often offered promotion by retailers last holiday season, is the email offer most guaranteed to be opened by customers this year.
According to online marketing firm eROI, a study of consumers found that the majority of consumers prefer free shipping over discounts, writes DM News.
Discounts, too, are important to consumers, with the majority of respondents saying they would prefer to have a percentage discount than a dollar discount. Also, consumers seem to want flexibility during shopping, with more preferring a 10 percent discount on any purchase than a 15 percent discount on a purchase over a certain dollar amount.
Related stories:
- eROI: Email Open and Click Rates Soared in Q1, Peaked on Weekends
- Busiest Shopping Day ‘Cyber Monday’ to Occur in Mid-Dec.
- BizRate: One in Five Marketers Expects 75% Holiday Growth
- ‘Hold for Pickup’ Saves Retailers 15-30 Percent in Shipping
- Study: Instore Pickup Process Improving, Email Alerts Could Use Work
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