Comments on: Study: Blogs Trump MySpace for Selling Music

By: suhagra

suhagra — Wed, 29 Jul 2009 23:37:18 +0000

Hello Max!!Good luck on your book!!!!

By: apri

apri — Sun, 12 Jul 2009 19:23:40 +0000

The key to getting fans blogging about your books is to give them something to blog about.

By: Seh

Seh — Sat, 04 Jul 2009 02:52:58 +0000

I am definitely looking to add blog posting video marketing system. Right now I mainly post video to video uploading sites. A great place to post for marketers is http://www.Adwido.com because it's free plus they target specific keywords to boost targeted traffic.

By: james

james — Mon, 20 Apr 2009 07:44:19 +0000

very good.nice blog.

By: Joannah

Joannah — Fri, 10 Apr 2009 07:30:19 +0000

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Joannah
http://keyboardpiano.net

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i like it very much , so cool

By: online games

online games — Tue, 20 Jan 2009 04:28:01 +0000

First, because it turns many people off when they find out it’s not authentic, and second, the blogger will lack the passion of a fan.

By: jimelyyes

jimelyyes — Thu, 08 May 2008 02:33:06 +0000

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By: jimelyyes

jimelyyes — Fri, 02 May 2008 17:03:19 +0000

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By: James

James — Wed, 26 Mar 2008 04:51:02 +0000

Time Life provides so many music CDs & books at very reasonable price….!

By: Mack Collier

Mack Collier — Wed, 20 Feb 2008 23:59:47 +0000

Thanks Max, and good luck on your book!
As for ‘buying’ bloggers to help spread the message about your product, I think it’s a very bad idea. First, because it turns many people off when they find out it’s not authentic, and second, the blogger will lack the passion of a fan.
Fans have the incentive and passion to promote the product, a ’sponsored’ blogger just has the incentive to get paid.

By: hd-productions.biz

hd-productions.biz — Wed, 20 Feb 2008 22:59:49 +0000

I read about this from an MI2N posting I got earlier this month. As was mentioned earlier as some PR and Labels actually buy services of sponsored bloggers to help spread the message.
I would be interested if it worked across all genres of music to increase sales.

By: Max Lowe

Max Lowe — Wed, 20 Feb 2008 16:26:53 +0000

Mack’s right here. Blogging works and these numbers from NYU confirm it.
Yvonne: The key to getting fans blogging about your books is to give them something to blog about. In turn, the key to doing that is to blog yourself and do it regularly.
In each of your posts, provide information and content that readers are going to be interested in checking on a regular basis. If your book is about music marketing, for example, build a blog around tips and tricks for promoting music online. Make it easy for other bloggers and readers to link to, share, and syndicate your content and you’ll notice an increase in traffic almost immediately.
This is what I’ve done for my new book. It focuses on using Web 2.0 to promote independent music, but many of the lessons apply to virtually any product niche…including books!
Keep up the good work Mack, and good luck Yvonne!
Max Lowe
http://maxlowe.net

By: Mack Collier

Mack Collier — Thu, 14 Feb 2008 17:59:08 +0000

“Impressive. Wish it worked with books. We’ve been conducting Virtual Book Tours for our authors and… we’re not seeing sales. Maybe we should do the book tours BEFORE the books come out. Currently, we’re waiting till their released. And yes, we’re using influential bloggers…”
See I don’t think having influential bloggers is the key, I think having bloggers that are passionate is what counts. Bloggers that are passionate about the author not only are likely to give a better ’showing’ for the book, but they are more likely to want to promote the book to other bloggers, since it’s from their favorite author.
I think passion trumps influence.

By: Yvonne DiVita

Yvonne DiVita — Thu, 14 Feb 2008 17:21:58 +0000

Oops… meant “they’re” released. Fingers and brain do not seem engaged!

By: Yvonne DiVita

Yvonne DiVita — Thu, 14 Feb 2008 17:20:59 +0000

Impressive. Wish it worked with books. We’ve been conducting Virtual Book Tours for our authors and… we’re not seeing sales. Maybe we should do the book tours BEFORE the books come out. Currently, we’re waiting till their released. And yes, we’re using influential bloggers…

By: Mack Collier

Mack Collier — Thu, 14 Feb 2008 14:47:24 +0000

“Nice example. I’m just missing one additional analysis here: how much does it cost to raise so many blog posts and how much it costs to add/notify friends to Myspace and/or get publicty in some big media house that has thousands of readers?”
I would guess that 99% of the blog posts are simply coming from music fans that are talking about how a particular artist has a new CD coming out. So the cost here would be virtually zero.
“So it is obvious that having a lot of posts on blogs that “have more authority than others” is effective regarding sales.”
I think volume trumps authority. This is exactly why I think music labels need to be finding and embracing their artist’s fans online. I’ll take 100 blogging fans of my artist posting about a new CD in a second over getting Pitchfork to review the release.
“Yet you need to get attention and positive response of the authors of those blogs. Since they’re many individuals spread accross the e-world, how much time and effort do you need to talk to each of them? And how much time and effort do you need to talk to 5 most influencal journalists in the industry? Which method will bring better ROI?
Just wondering. ”
Let’s break it down even further:
Which would work better, having 5 major journalists write about your new product, or have 100 blogging evangelists write about your new products?

By: Dusan Vrban

Dusan Vrban — Thu, 14 Feb 2008 14:25:44 +0000

Nice example. I’m just missing one additional analysis here: how much does it cost to raise so many blog posts and how much it costs to add/notify friends to Myspace and/or get publicty in some big media house that has thousands of readers?
So it is obvious that having a lot of posts on blogs that “have more authority than others” is effective regarding sales.
Yet you need to get attention and positive response of the authors of those blogs. Since they’re many individuals spread accross the e-world, how much time and effort do you need to talk to each of them? And how much time and effort do you need to talk to 5 most influencal journalists in the industry? Which method will bring better ROI?
Just wondering.