http://www.mpdailyfix.com/study-advertisers-not-using-internet-to-full-advantage/?utm_source=rss&utm_medium=rss&utm_campaign=study-advertisers-not-using-internet-to-full-advantage Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/study-advertisers-not-using-internet-to-full-advantage/comment-page-1/#comment-27621 Rob D'Arcy Mon, 14 May 2007 19:34:41 +0000 http://www.mpdailyfix.com/study-advertisers-not-using-internet-to-full-advantage/#comment-27621 Great post. As an ad exec. I can tell you that ad agencies do not even use the web for research as much as they should. There is so much data out there and most of it recent and valuable. Secondary Research takes time but we found that it actually saves time and money to have a planner search the Internet for you, summarize the data and find insights. It saved us from conducting unnecessary and expensive primary research a few times. We used www.magicwandresearch.com Great post.
As an ad exec. I can tell you that ad agencies do not even use the web for research as much as they should. There is so much data out there and most of it recent and valuable. Secondary Research takes time but we found that it actually saves time and money to have a planner search the Internet for you, summarize the data and find insights. It saved us from conducting unnecessary and expensive primary research a few times. We used http://www.magicwandresearch.com

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