MarketingVOX: The Warner Brothers Studio 2.0 unit, which creates short-form broadband and mobile content for marketers, has struck a deal with Anheuser-Busch to create a show for the upcoming online entertainment network Bud.tv.
The deal with Studio 2.0 will involve the creation of an internet show called Hardly News, which will be a hybrid of comedy, news and games designed to attract consumers that want to test their current-events and pop-culture smarts Ad Age reports.
The deal comes as A-B is looking to flesh out content for Bud.tv, which is set to launch after the Super Bowl, . Bud.tv will be a 24-hour online network with seven channels featuring satirical newscasts, stand-up comedy, filmmaking contests and other entertainment items.
Also included will be sitcom-style shows, A-B ads created by consumers and links to the marketer’s many sports sponsorships.
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- Anheuser-Busch to Produce Own Content for Web, Mobile
- FIFA Forces Footbal Fans to Shed Shorts; Budweiser Blamed
- New Bud Light Site, Contest Encourage Branded Signs
- Online ‘Bud TV’ Channel to Bypass Networks
- Anheuser-Busch to Shift Adspend to Web, Cable
- JibJab Creators to Produce Anheuser-Busch Spot
