Comments on: Strategies In The 2010 Social Media Marketing Ecosystem http://www.mpdailyfix.com/strategies-in-the-2010-social-media-marketing-ecosystem/?utm_source=rss&utm_medium=rss&utm_campaign=strategies-in-the-2010-social-media-marketing-ecosystem Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Tim Schram http://www.mpdailyfix.com/strategies-in-the-2010-social-media-marketing-ecosystem/comment-page-1/#comment-43896 Tim Schram Tue, 19 Jan 2010 17:04:21 +0000 http://www.mpdailyfix.com/strategies-in-the-2010-social-media-marketing-ecosystem/#comment-43896 Thank you for sharing some of your insights. For our business and product lines, we've started integrating some of the social networking media into our software based on what our customers have told us they want and need. Having said that, there are many customers who don't know what they want from social media, and some are just afraid of all the unknowns. One thing is clear with all of this: we can't stick our heads in the sand when it comes to social media. That's why I completely agree with having objectives and strategies. And having the guidance of either a marketing firm with that knowledge or allowing individuals within your organization who are “social media savvy” to market your business is key. Some organizations dive head first into this arena without any knowledge or plan. “Learn as you go” could do you business more harm than good. So observing and planning are key. And for our business, we have scaled down on some of our “traditional” print advertising, only so that we can do more online. That’s where taking advantage of the social media networks can have a greater impact on your marketing without breaking the bank. But you have to consider the right mix for your prospects and customers as well as your business. One thing is for sure. All of this is exciting and it will be interesting to see how all of this continues to evolve. Thank you for sharing some of your insights. For our business and product lines, we’ve started integrating some of the social networking media into our software based on what our customers have told us they want and need.

Having said that, there are many customers who don’t know what they want from social media, and some are just afraid of all the unknowns. One thing is clear with all of this: we can’t stick our heads in the sand when it comes to social media. That’s why I completely agree with having objectives and strategies. And having the guidance of either a marketing firm with that knowledge or allowing individuals within your organization who are “social media savvy” to market your business is key.

Some organizations dive head first into this arena without any knowledge or plan. “Learn as you go” could do you business more harm than good. So observing and planning are key. And for our business, we have scaled down on some of our “traditional” print advertising, only so that we can do more online. That’s where taking advantage of the social media networks can have a greater impact on your marketing without breaking the bank. But you have to consider the right mix for your prospects and customers as well as your business.

One thing is for sure. All of this is exciting and it will be interesting to see how all of this continues to evolve.

]]> By: Walter Belleville http://www.mpdailyfix.com/strategies-in-the-2010-social-media-marketing-ecosystem/comment-page-1/#comment-43827 Walter Belleville Mon, 18 Jan 2010 19:22:38 +0000 http://www.mpdailyfix.com/strategies-in-the-2010-social-media-marketing-ecosystem/#comment-43827 Great diagram on the Social Media Marketing Ecosystem. Great diagram on the Social Media Marketing Ecosystem.

]]> By: Neil Shah http://www.mpdailyfix.com/strategies-in-the-2010-social-media-marketing-ecosystem/comment-page-1/#comment-43542 Neil Shah Mon, 11 Jan 2010 14:56:30 +0000 http://www.mpdailyfix.com/strategies-in-the-2010-social-media-marketing-ecosystem/#comment-43542 Great insights !! I agree Online advertising will definitely account substantial part of advertising budget. The beauty of an effective PR would be integrating top three channels i.e. Main stream + online + mobile Great insights !! I agree Online advertising will definitely account substantial part of advertising budget. The beauty of an effective PR would be integrating top three channels i.e. Main stream + online + mobile

]]> By: Dave Fleet http://www.mpdailyfix.com/strategies-in-the-2010-social-media-marketing-ecosystem/comment-page-1/#comment-43541 Dave Fleet Mon, 11 Jan 2010 14:49:26 +0000 http://www.mpdailyfix.com/strategies-in-the-2010-social-media-marketing-ecosystem/#comment-43541 Hi Maddie, Great points. I remember Ferg Devins from Molson at the Mesh Marketing conference last year, saying something along the lines of "we can try to have conversations as much as we like, but some people just want the coupons." That means several things to me: 1. We need to use a variety of different means to reach people; 2. We need to remember that different people want different things - we therefore need to meet their different needs to serve them. Cheers, Dave Hi Maddie,
Great points. I remember Ferg Devins from Molson at the Mesh Marketing conference last year, saying something along the lines of “we can try to have conversations as much as we like, but some people just want the coupons.” That means several things to me:
1. We need to use a variety of different means to reach people;
2. We need to remember that different people want different things – we therefore need to meet their different needs to serve them.
Cheers,
Dave

]]> By: Maddie Weber http://www.mpdailyfix.com/strategies-in-the-2010-social-media-marketing-ecosystem/comment-page-1/#comment-43540 Maddie Weber Mon, 11 Jan 2010 13:57:04 +0000 http://www.mpdailyfix.com/strategies-in-the-2010-social-media-marketing-ecosystem/#comment-43540 Dave, I think your account is accurate - marketing is networking, advertising is knowing people; whether this happens on or off-line. Generally, I do think we're shifting in how we access information. Anyone can be a trusted resource/expert if they just blog enough - and through that truth, we're learning to sort through the bad to get to the good content everyday. I think the main strategy has to be focused on WIIFM from the customer's perspective. For your patron's to participate with your brand, there needs to be a reason behind why they'd want to, and moreover why they'd want to consistently participate. Take a clothing store for example - offering coupons through email/facebook/etc is great - but if you never give them a reason to visit your website or your store unless it's to make a purchase then you're not giving them enough motivation. We need to focus on what they want, and centered around that, how we close the deals. Maddie @maddieweber Dave,
I think your account is accurate – marketing is networking, advertising is knowing people; whether this happens on or off-line.
Generally, I do think we’re shifting in how we access information. Anyone can be a trusted resource/expert if they just blog enough – and through that truth, we’re learning to sort through the bad to get to the good content everyday.
I think the main strategy has to be focused on WIIFM from the customer’s perspective. For your patron’s to participate with your brand, there needs to be a reason behind why they’d want to, and moreover why they’d want to consistently participate.
Take a clothing store for example – offering coupons through email/facebook/etc is great – but if you never give them a reason to visit your website or your store unless it’s to make a purchase then you’re not giving them enough motivation.
We need to focus on what they want, and centered around that, how we close the deals.
Maddie
@maddieweber

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